Role: Social Media Analyst 

Location: Mumbai, India 

What you will be doing: 

• Understand social media data, and translate it for stakeholders (product marketing managers, account management, creative, planning and media teams.) The analyst will be accountable for deciphering what is important, meaningful data and then communicating the concise story in a way that allows the business to make decisions based on the reports.
• Responsible for monitoring social media initiatives of the brand, and implementing best practices.
• Set measurement metrics for the brand and create reports (weekly/ monthly/ campaigns, etc.), visualize data, derive learnings and ensure that learnings from these reports are implemented.
• Create constructed queries for social listening that will monitor conversation for the brand, as well as competitive landscape. The candidate will have to uncover conversation volumes, drivers of social buzz, online sentiment, changing trends, etc..
• Identify habits, preferences and trends of the audience and suggest ways to reach a broader audience.

Crisis Monitoring

• Actively tracking and analyzing social media platforms for conversations or events that could potentially harm the brand’s reputation or disrupt operations. The goal is to identify issues (such as negative sentiment, viral criticism, or technical bugs) as early as possible.

Monitoring real-time data feeds and identifying anomalies, negative spikes, or concerning trends.

• Filing bugs or documenting issues that emerge in social conversations. This includes categorizing issues (e.g., product complaints, service disruptions, PR crises).
• Collaborating with stakeholders across teams by escalating issues to designated Points of Contact (POCs) using the escalation matrix.
• Ensuring timely resolution by maintaining clear communication channels and follow-ups.

Impact: Enables the brand to act swiftly during potential crises, maintain customer trust, and minimize reputational damage.

Maintains Repository of Owned and Influencer Content and Strategizing Influencer Content

• Maintain a centralized database of all content (brand-owned and influencer-generated) and creating strategies to optimize influencer campaigns.

Key Activities:

• Building and regularly updating a repository to track owned content (such as brand posts, campaign assets) and influencer content (posts, videos, reels, blogs, etc.).
• Analyzing the performance of influencer content to determine what resonates with the target audience.
• Strategizing new content opportunities for influencers based on data insights, brand goals, and audience preferences.
• Ensuring the alignment of influencer campaigns with broader brand objectives while maintaining a consistent tone and messaging.

What you need to be great in this role:

• Must have strong analytical skills to be able to interpret social/ digital media data and attribute it, identify emerging trends and popular formats.
• Must be able to visualize data, articulate actionable insights, in the form of a campaign report, brand audit, competitor audit, or a research report, influencer campaign measurement, and social listening.
• Needs to have a deep understanding of how different social networks (Facebook, Twitter, Instagram, YouTube, Linkedin) operate and can be measured.
• Needs to be familiar with targeting, measurement and optimization of paid campaigns on these platforms.
• In depth knowledge of using monitoring, listening and analytics tools such as Brandwatch, Sysomos, Crimson Hexagon, Rival iq, Unmetric, Google Analytics, Google trends, Facebook insights, Google Adwords etc.
• Strong problem-solving and critical thinking skills, well-versed with digital media trends.
• Communication, time management and multitasking skills are good to have.
• Experience of working with / leading a team, is a plus.
• 1-3 years of experience in digital media, analytics

Req ID: 12035

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