The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on driving ARR/pipeline and acquiring users, but also on creating content and campaigns targeted to net new accounts and also nurturing existing teams and driving them to upgrade. Our team is growing rapidly, and includes team members focused on revenue marketing, product marketing, content creation, partnerships, ads, and lifecycle marketing.

In this role, you'll drive our global strategy to grow and nurture customer relationships across the Industry industry. Your ability to craft compelling stories and build authentic connections will be key as you develop industry-specific messaging that resonates with Industry leaders. You'll become a trusted advisor by combining your natural curiosity about Industry trends with a strategic mindset to create impactful sales plays and demo libraries. Success in this position requires strong collaboration with Revenue, Content, Digital and Field Marketing teams as you execute always-on industry programs and drive revenue growth through targeted campaigns.

This role is based in our Dublin office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements.

What you'll achieve

• Design and launch compelling industry-specific messaging and positioning that drives customer acquisition and revenue growth across all channels
• Develop industry-focused sales plays and enablement materials that help our teams win in the Industry sector
• Align with Industry Sales Leaders to build always-on industry sales programs
• Create thought leadership content including event keynotes and demo libraries that showcase our value proposition to Industry decision-makers
• Analyze market trends and competitive intelligence to inform our Sales, Product, and Solutions teams of macro industry movements
• Track and report on key performance metrics to demonstrate marketing program effectiveness

About you

• Demonstrated 3+ years of experience in product marketing - Industry-focused experience a plus but not required
• Takes the initiative and does good thing quickly
• Developed industry or product-specific messaging and content that resonates with enterprise decision-makers
• Built and executed successful marketing programs that directly contributed to revenue growth
• Maintained strong analytical skills with the ability to translate data insights into actionable strategies
• Collaborated effectively across functions, particularly with sales and product teams
• Managed multiple priorities while maintaining attention to detail and meeting deadlines
• Applied strong project management skills to coordinate complex, cross-functional initiatives
• Preferred fluent in French and/or German however not required 

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between €80,000 - €89,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benfits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

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