Do you enjoy working with consumer research and data? The world’s leading market intelligence agency, Mintel, is seeking a highly organised consumer researcher to join its Consumer Research and Data Analytics team.
Based in Tokyo, this role will support our syndicated consumer research projects in Japan and will be working with the reporting team to provide a first-class level of quantitative consumer analysis. This role will manage the day-to-day research projects from questionnaire design to fieldwork and data analysis.
What You Will Be Doing
- Designing consumer surveys: Working with the internal reporting team to design online quantitative questionnaires in both English and Japanese that meet research objectives and analysis requirements.
- Research project management: Liaising with external providers and internal resources to manage research projects independently to ensure all research is conducted within budget and to deadline. This also includes checking outputs and troubleshooting queries.
- Analysing data: Using a wide range of data analysis tools including SPSS, R, and others to tabulate and analyze quantitative consumer research data effectively. This also includes running advanced statistical analysis which includes, but is not limited to, correspondence analysis, CHAID (decision tree analysis), cluster analysis (segmentation), and forecasting.
- Maintaining internal databases: Gathering market data through desk research and managing an internal database of the macro-economic environment.
Who we are looking for
- 3+ year’s work experience within a market research agency/client-side environment
- Bachelor’s degree or a comparable degree with a minimum of 2:1 in a relevant subject
- Experience managing market research projects in Japan is essential
- Strong knowledge of designing and analysing quantitative research from questionnaire design to data output
- Proven experience with analyzing data in R or SPSS (or similar statistical software) in a commercial setting
- Highly organised with experience of managing multiple research projects to deadlines
- Excellent analytical and interpretative skills with the ability to communicate data, statistics and other research-related concepts to non-researchers • Experience of searching or using secondary data, such as industry or government data
- High attention to detail with a focus on ensuring quality data
- A strong team player willing to help out others both within and outside the team
- A high degree of numeracy
- Fluent in both English and Japanese
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