Writer and Content Strategist

At Gorilla 76, the writer and content strategist is responsible for executing a wide variety of written work in service of our clients’ marketing plans. As part of the content department, you’ll be responsible for delivering written content for your assigned clients while also supporting the initiatives of the department and the agency as a whole. You will report to the content director.

Key accountabilities will include: 

• Written content planning, drafting, revision and publication
• Ad copywriting
• Multimedia content outlining and scripting
• Subject-matter research and interviewing
• Occasional client meeting and workshop leadership
• Editing and QA/QC
• Continuous improvement and ongoing education

Before applying, please review the following:

 

Who we are 

Who we help and how  

How our process works

Working at Gorilla 76 (note our benefits!)

FAQs 

 

Your role

Your primary responsibilities will be delivering written content in the form of long-form blog posts, case studies and website copy, as well as shorter-form items like ad copy, multimedia scripts and the occasional press release or marketing email.

 

Your days will mostly comprise drafting, editing and publishing high-quality content while remaining in constant communication (via project management software, instant messaging tools or email) with project teams in service of the same.

 

You’ll frequently conduct subject-matter research and subject-matter interviews with our clients’ experts; you’ll attend internal meetings as needed as projects or campaigns progress.

 

In time, you’ll occasionally lead client-facing meetings and workshops where content creation is concerned.

 

Some travel is possible for client discovery or video shoots.

Your written work

While each written product we offer our clients is unique, they generally proceed in this way:

 

• You receive (and sometimes help generate) the strategic brief stating the rationale and goals of the content
• You conduct subject-matter research on the given topic
• You conduct a subject-matter interview with a client-side expert (or a client’s customer)
• You draft the piece
• Your first draft is submitted for an internal review by the acting editor-in-chief and account team
• You revise the draft to submit for client review
• You revise the draft according to client feedback
• Once approved, the content is published — and in most cases, publishing is your responsibility

 

Our ad copy process moves faster. It involves direct collaboration with marketing designers and fewer stages of review.

 

We provide a wide variety of written work for our clients. If you lack experience with some of it, that’s okay. In fact, it’s normal. You’ll have access to training on processes, templates and past examples. And the content director’s door is always open if you have any questions or feel you need more guidance.

Your workday

No day is the same. No day is average.

Some days you’ll spend hours in a row drafting and editing. Some days you’ll bounce from small assignment to small assignment. Some days you’ll have lots of meetings and interviews. Some days you’ll be asked to drop it all to tackle a quick-turn project no one predicted was coming. It’s the nature of the work.

 

As such, organizing and prioritizing work to meet multiple deadlines is the name of the game. That means you need to keep your teammates in the loop all the time. Our work is collaborative and interdependent. You depend on the team and the team depends on you.

 

Beyond the content team, you’ll work closely with a cross-departmental team on the same suite of clients. You’ll collaborate frequently and rely on strong communication to manage projects as a team.

 

You’ll typically work eight-hour days. Sometimes it’s longer — but we won’t let it get out of hand. Sometimes it’s shorter. We’ll encourage you to take a walk, do some reading or learn about that thing you’ve been meaning to learn about.

The content department

Writers and content strategists, a videographer, the content director and the associate content director make up this team.

 

We come from many different places and professional backgrounds, but each has this in common: an exceptional skill for seeking information, understanding it and then presenting it so that others can, too. And we’ll always do it ethically. We care so much about that, we made a code of ethics. Read it here.

 

It’s a group of technical geeks and bookworms who care about each other and about doing great work.

Putting the role into perspective

Gorilla designs and builds the marketing programs that drive meaningful business outcomes for our clients.

 

As a writer, you will be instrumental in the early and middle stages of these implementations:

 

• You’ll conduct research and interviews in preparation for a positioning and go-to-market strategy workshop
• You’ll lead the messaging workshop which fuels the content plan you’ll create
• You’ll do your part to execute on the content plan, carrying out the writing and editing as described above

 

In order to distribute the content we create to targeted audiences, we produce ads to run on social media platforms (typically LinkedIn and Facebook). You’ll help brainstorm ad creative and write ad copy for your clients.

 

Within three months you’ll ...

• Have finished all onboarding and training
• Know how to use all our tools
• Have met with all department heads
• Be responsible for writing for at least three clients
• Attend monthly State of Gorilla meetings
• Understand Gorilla’s work products and workflow
• Set goals — professional and personal — for the rest of your year 

  

Within six months you’ll …

• Own a full load of writing — up to seven clients, depending on their size
• Be familiar with other team members’ roles, and how their roles relate to yours
• Become a meaningful participant in developing clients’ content strategies
• Have a strong working knowledge of your clients and their businesses
• Be an instrumental contributor to internal initiatives (at the department and company level)
• Feel comfortable in owning your role and work
  

 

Within one year you’ll …

• Be an expert in your role

The person

• Fits our core values
• Has published written work — and has links or clips to prove it
• Has demonstrated experience conducting interviews
• Is articulate in their speech as well as their writing with an exceptional command of the language
• Is committed to delivering a quality work product — but is NOT a perfectionist
• Is a self-starter with the ability to keep track of multiple projects at once
• Takes deadlines seriously
• Fosters an innate curiosity about the world and how it works
• Is a critical thinker and problem solver
• Knows when to ask for help or more information, and isn’t afraid to do it
  

 

The team

While small and tight-knit, we’re a team, not a family. This helps us hold one another accountable. If you’re wondering who we are, look to our manifesto and five core values. Check out our Instagram. And see what people say about us on Glassdoor. 

You’ll use the following tools to get work done

• ClickUp

• Slack

• Google Workspace (Gmail, calendar, docs, sheets, etc.)
• Zoom

• Loom

• Microsoft Word

• Dropbox

• HubSpot

• WordPress
• Adobe Express
• macOS

 

By applying for this position, you are certifying that the information provided on this application form and any other documents provided to Gorilla 76 are complete and accurate. If asked to provide work samples, you are certifying that samples provided were created by you. Withholding information or providing false information will result in a refusal to hire or termination of your employment. This application is valid for 90 days, and you must reapply for consideration beyond 90 days.

Equal Employment Opportunity has been, and will continue to be, a fundamental principle and policy at Gorilla 76, where employment is based upon your capabilities and qualifications without regard to race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship status, marital status or any other legally protected characteristic. This policy of Equal Employment Opportunity applies to all policies and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.