Working Student - Product Marketing (f/d/m)

As a Product Marketing working student, you will play a key role in supporting our product marketing team by helping create compelling go-to-market (GTM) assets, refining product messaging, and contributing to the design of marketing materials. This role offers a hands-on opportunity to step into the exciting world of financial technology and grow positioning and storytelling skills. 

We are looking for a commitment of at least 1 year for approximately 20 hours per week. 

Key responsibilities 

You will support the team in: 

• Assisting in the creation of GTM assets, including sales enablement materials, product one-pagers, and presentation decks. 

• Supporting with copywriting and spell-checking product copy for web pages, video scripts, blog, emails and other marketing touchpoints. 

• Design visual assets such as infographics, process diagrams, product mockups with basic tools like Canva and Powerpoint 

• Managing and updating internal knowledge bases, including intranet pages and shared marketing resources. 

• Conducting market and competitor research to help refine product positioning and messaging. 

You will learn: 

• How to craft engaging product messaging and compelling marketing materials. 

• How to use tools like Figma (design), HubSpot (email marketing), WordPress (content management), Microsoft Co-Pilot and more. 

• How to execute a go-to-market strategy in a tech-driven environment. 

• How to collaborate with diverse stakeholders, from product teams to sales and design. 

Requirements

Your profile 

• Currently enrolled at university in Germany in a business, marketing, communications, or related program. 

• Strong copywriting skills, with fluency in English. 

• Proficient with Microsoft Suite and open to learning new design and marketing tools. 

• Interest in product marketing, messaging, and storytelling 

• A keen eye for design and willingness to work on visual asset 

• An interest in financial services and technology is a plus 

Why join the Product Marketing team of SAP Fioneer 

• Become part of a dynamic, international marketing team that blends corporate, agency, and startup expertise. 

• Work in an entrepreneurial and fast-moving environment where creativity and initiative are valued. 

• Gain hands-on experience in product marketing and have a tangible impact on go-to-market strategies. 

• Enjoy a high degree of creative freedom in developing innovative marketing assets. 

About SAP Fioneer

Innovation is and will always be the core of SAP Fioneer, and it is the promise of why we were spun out of SAP: agility, innovation, and delivery. 
 
SAP Fioneer builds on a heritage of outstanding technology and a deep understanding of corporate and consumer demands. At the heart of it all it is simple: We bring financial services to the next level with innovative software solutions and platforms. We are helping companies in the financial services industry to achieve speed, scalability, and cost-efficiency through digital business innovation, cloud technology, and solutions that cover banking and insurance processes end-to-end. 

SAP Fioneer is a global company with subsidiaries in Germany, Austria, Switzerland, UK, UAE, Canada, US, Brazil, Mexico, Japan, Australia, India, Singapore. Our rapid growth, great team and lean organization make SAP Fioneer a great place to start your career! 

Benefits

• No rigid paths here – we believe in growing together
• Embrace our ethos: Own it, become it
• Find work-life balance with both on-site and remote options
• Drive direct impact and create true value
• Enjoy competitive compensation, a fast-paced learning path and mentorship