WhatsApp Specialist

As a part of the Global Email Marketing Team, you will be responsible for leading our WhatsApp marketing initiatives across all markets and driving strategic projects that enhance our messaging capabilities for both email and WhatsApp. 

Key Responsibilities:

• WhatsApp program coordination: Lead and coordinate WhatsApp marketing efforts across all teams and markets, ensuring consistent strategy execution and performance optimization.
• Infrastructure & reputation management: Establish and maintain robust WhatsApp infrastructure, monitor channel reputation, test new tools, and implement best practices to ensure optimal deliverability and compliance.
• Performance optimization: Drive continuous improvement of WhatsApp campaigns to maximize MQL generation and verification rates through data-driven insights and strategic adjustments.
• Special project leadership: Execute high-impact projects focused on email and WhatsApp initiatives, including global deliverability improvements, system integrations, and evaluation of new marketing technologies.
• Cross-functional collaboration: Work closely with regional marketing teams, Marketing operations, Analytics, and others to ensure seamless WhatsApp campaign delivery and achievement of business objectives.
• Strategic analysis & reporting: Monitor, analyze, and report on WhatsApp performance metrics, providing actionable insights to drive program improvements and business growth.

• Minimum of 2 years of experience in digital marketing, with hands-on experience with WhatsApp and email. 
• Proven track record in project management and cross-functional team coordination.
• Strong analytical skills with ability to translate data into actionable business insights.
• Proficiency in HubSpot and HubSpot marketing automations (workflows) is highly advantageous.
• High level of proficiency in English.
• Experience with deliverability, compliance, and reputation management is a plus.

What to Expect from Our Hiring Process 

We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):

1️⃣ Intro Chat – A first call with our Talent Acquisition Partner to explore mutual fit around relevant skills, value alignment, and motivation. 

2️⃣ Hiring Manager Interview – A deeper dive into your experience and aspirations with your future manager, who you’ll be reporting to in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too. 

3️⃣ Case Study: a practical exercise to present to the Hiring Managers.

4️⃣ Second Hiring Manager Interview

Reference Check and Offer! 

Why You’ll Love It Here 

💙 Global Benefits – No matter where you are, you’ll have access to:

• Healthcare insurance – so you can focus on what matters.
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.

📍 Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.

🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.

🌎 A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.

⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.

Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.

What We Believe In 

At Docplanner, our values guide everything we do:

📊 Focus on results – we're here to make an impact.

🧠 Think like an owner – take responsibility, drive outcomes.

✂️ Keep it simple, keep it lean – smart solutions over complexity.

🔊 Be respectful and radically honest – openness builds trust.

📚 Learn and be curious – growth is part of the job.

Don’t just take our word for it—check out our Glassdoor to hear what our people say!

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We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.