Website Manager - (12-months Fixed-Term Contract – Renewable / Convertible)

Our Values:

Dream big
—Be visionary, strategic, and open to innovation

Build great things
—Work in service of our users, always improving and pushing higher

Operate as an owner
—Take responsibility with bold decision-making and bias for action

Win like a sports team
—Be trusting and collaborative while empowering others

Learn and grow fast
—Never stop learning and iterate fast

Share our passion
—Share ideas and practice enthusiasm and joy

About the team:

You’ll join the B2B Marketing team, which is responsible for scaling Goodnotes beyond its consumer roots and bringing the product to SMB institutions and enterprises worldwide. The team focuses on demand generation, lifecycle marketing, website performance, and positioning Goodnotes as a credible, high-impact B2B solution for businesses of all types. You’ll work closely with product, content, design, analytics, and external agency partners to turn the website into a core growth engine for the business.

About the role:

This is the role for you, if you’re excited to work on the things listed below:

• Owning the Goodnotes website as a product, with clear priorities, roadmap, and success metrics
• Driving measurable business outcomes through conversion optimization, experimentation, and iteration
• Building and shipping landing pages, campaign pages, and updates hands-on in Webflow
• Designing and running A/B and multivariate experiments to improve conversion across key user journeys
• Partnering with internal stakeholders to balance competing requests with business impact
• Managing and briefing a development agency for more complex technical implementations
• Owning technical SEO, performance, accessibility, and site health across B2C and B2B journeys

The skills you will need to be successful in the above:

• Strong hands-on expertise in Webflow, with experience shipping production-quality pages and components
• A growth-marketing mindset with experience in experimentation and conversion optimization
• Strategic thinking about websites as long-term products, not just execution surfaces
• Solid knowledge of SEO, including technical SEO, on-page optimization, and content strategy
• A data-driven approach, with experience using analytics and experimentation tools
• Experience managing agencies or working effectively with external partners
• Comfort working autonomously with a strong sense of ownership and accountability
• Familiarity with A/B testing methodologies and tools
• Experience with analytics platforms such as Google Analytics or Amplitude
• An understanding of user journeys across both B2C and B2B products
• Experience in high-growth SaaS or technology environments
• A basic working knowledge of HTML, CSS, and JavaScript
• Awareness of accessibility standards (e.g. WCAG)

The interview process:

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
• A role-specific call, combined with a live technical assessment to discuss your background and skillset for this role in more detail. This interview will be conducted by your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes
• A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes
• An AI literacy interview, to gauge how you work with AI
• Potential final interview with our Head of Marketing

What’s in it for you:

• Budget for things like noise cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office every 2 years
• Company wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents