Website Growth Manager

Your mission

As part of deskbird, a fast-growing workplace tech company backed by a $23M Series B and trusted by leading global brands, you’ll work alongside an ambitious, high-performing teams with a proven product and a clear strategy.

We are building a revenue-driven GTM engine where a significant portion of pipeline originates from direct and inbound channels.

The Website Growth Manager will own the end-to-end website and conversion layer, ensuring that:

• High-intent demand is properly captured and converted.
• The website supports both sales-led (mid-market/enterprise) and PLG (SMB self-serve) motions.
• Digital experiences are continuously optimized to drive pipeline and revenue.

This role goes beyond website management — it is a conversion engineering role at the core of our growth system.

In this role you will

1. Own Website as a Revenue Conversion Engine

• Own the performance of the website across: Traffic → lead → pipeline conversion, direct and organic channels (core pipeline source).
• Continuously optimize: Conversion rates, user journeys, page performance.
• Ensure the website is: Fast, scalable, and technically sound and structured for conversion, not just information.

2. Build & Optimize SMB PLG Conversion Flows

• Own the website layer of the PLG motion for small SMBs.
• Partner with Product Marketing and Product to: Define value proposition and conversion flows.
• Continuously improve: Signup conversion rates, activation rates & funnel drop-off points.

3. Enable ABM & Mid-Market / Enterprise Conversion

• Build and manage advanced website experiences for ABM: Personalized landing pages, account-specific experiences, dynamic content based on: Industry, segment & campaign.
• Support Demand Gen and Sales in: Target account engagement & campaign-specific conversion flows.
• Ensure the website supports higher-complexity buying journeys

4. Drive End-to-End Conversion Optimization (CRO)

• Own CRO strategy and execution across: Landing pages, core website pages, forms and conversion paths.
• Run structured experiments: A/B testing, messaging variations & UX/UI changes.
• Work closely with: Digital Lead (traffic + campaigns), PMM (messaging) & Brand (creative).

5. Own Website Infrastructure & Technical Execution

• Manage and improve: CMS (e.g. Webflow, HubSpot, etc.), Integrations with CRM and marketing tools & tracking and event instrumentation.
• Ensure: Clean data capture, reliable tracking across the funnel & scalability for campaigns and experiments.

6. Partner with GTM Ops on Data & Funnel Visibility

• Ensure accurate tracking of: Conversion rates across stages, source-to-pipeline performance, user journeys and behavior.
• Help identify: Funnel bottlenecks, drop-off points & high-intent signals.
• Support data-driven optimization decisions.

7. Support Global Demand Gen Execution

• Enable regional Demand Gen teams with: Campaign landing pages, conversion flows & localization support.
• Ensure:Consistency across regions & ability to move fast on campaigns.

What you need to be successful

• 4–7+ years in growth, web, or CRO-focused roles in B2B SaaS.
• Strong hands-on experience with: Website management, conversion rate optimization & A/B testing frameworks.
• Experience working with: Marketing automation / CRM systems & analytics tools (GA, Mixpanel, etc.).
• Strong technical and analytical mindset.
• High ownership,  focused on revenue impact, not just UX

Bonus

• Experience with: PLG or self-serve funnels, ABM or personalized web experiences and front-end development (HTML/CSS/JS). 
• Experience in multi-region setups.

What’s in it for you?

• Grow fast: Join Europe’s leading workplace management software company and accelerate your career development.
• Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
• Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
• Home office support: Financial contribution to set up a comfortable, productive home office.
• Learning & development: Annual budget for coaching, certifications, and conferences.
• Hub visit: Yearly sponsored trip to one of our hubs.
• Generous annual leave: Plenty of time off to recharge.
• Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.