Annual Salary: $120,000 - $145,000 per annum + Superannuation
As Wagering Content Manager, you’ll lead the development and execution of the TABtouch content strategy, ensuring alignment with RWWA’s overarching brand strategy and tone.
With a passion for sport and racing, you’ll guide a talented team of creators and channel experts, lifting the quality, cadence and impact of our content to support engagement, acquisition and retention.
Key accountabilities include:
Own the content strategy – redesign the TABtouch content strategy into clear frameworks, calendars and campaign plans across multiple platforms.
Lead and develop the content team – set direction, engage creators, manage workflows and build a customer-centric approach.
Amplify key content moments – across racing and sport to spark conversation and drive engagement.
Improve performance – establish reporting cadences, translate analytics into insights and continually optimise for reach and conversion.
Drive channel excellence – tailor content to platform behaviours and formats; lead channel planning, governance and community management.
The ideal candidate will possess a strong understanding of digital platforms, content marketing and demonstrate a proven ability to lead high-performing teams. You are data-driven, creative and strategic, with a passion for delivering content that engages audiences and drives business outcomes.
Minimum 5 – 10 years’ experience leading a content team and creators, ideally within sport, racing or entertainment.
Commercially focused with the ability to correctly assess the impact of decisions on business outcomes.
Ability to work under pressure and meet strict deadlines in a constantly changing operational environment.
Deep knowledge of sport and racing, and a passion for audience first storytelling.
Data driven mindset – comfortable setting KPIs, reading dashboards and turning insight into action.
Excellent leadership and stakeholder management, with a track record of cross-functional delivery alongside creative, product and technology teams.
A thoughtful approach to social governance and community management.
A commitment to responsible wagering and compliance in advertising.
Proficiency in content analytics tools (e.g., Google Analytics, social media insights, CRM platforms).
Possession of relevant tertiary qualification and / or equivalent experience in marketing.
Experience working in regulated industries.
What are you waiting for?
Apply now with your CV and cover letter telling us why you’re the perfect fit for this opportunity.
For more information visit Careers at RWWA or contact us at [email protected]
As part of the recruitment process, you will be required to complete Pre-Employment screening, which will include two reference checks, police clearance and Australian Working Rights check.
Additional benefits
At Racing and Wagering WA, we recognise that we are strengthened by diversity of gender, thought, experience, and ethnicity. We are committed to providing a safe work environment and making reasonable adjustments in which everyone is included and treated fairly.
We are an Equal Opportunity Employer and encourage women, people of Aboriginal and Torres Strait Islander descent and people from diverse backgrounds to apply.
We are a 2025 Circle Back Initiative Employer - we commit to respond to every applicant.
About Us The racing world is not just exciting, it brings communities together across the state. Racing and Wagering Western Australia (RWWA) is at the centre of this world and more than 24,000 people choose to join us in our quest to forge a sustainable future for racing in WA.As well as controlling thoroughbred, harness and greyhound racing in Western Australia, RWWA operates the TAB which has more than 300 off-course retail outlets, a call centre and online betting services. Our motto is Better Your Bet because increasing profits through Western Australia’s own TAB means better returns for the local racing sector and state-wide communities.Our business is unique, which means we can offer careers which are interesting, challenging and diverse. Our values are important to us so, to be successful, you’ll have to share them. We are honest, real and positive and we pride ourselves on achieving great outcomes for our customers. We work hard but have fun while we’re doing it. Whatever your passion, our success is a team sport.
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