VP, US Market Access

Position Summary & Responsibilities:

The Vice President of US Market Access is a critical strategic role responsible for ensuring broad access to the company’s diagnostic products in the US. This leader will structure and guide payer engagement, payer and customer engagement and US market access strategy functions to execute a comprehensive market access effort, aligned with the global strategy. The ultimate objective is to optimize product adoption among healthcare providers in the US. This role collaborates extensively with cross-functional teams, including Commercial, Marketing, Medical Affairs, and Public & Governmental Affairs. 

• Market Access integration into and in support of Commercial Efforts 

• • Define US market access levers to accelerate commercial implementation of new products and support commercial success of existing portfolio

  • Adapt global strategy and payer engagement narrative to the success of coverage and reimbursement in the US, strategies while adhering to global standards. 

• • Participate and leverage trade association and medical association coverage and reimbursement efforts to maximize the team output

• • Create market access roadmap, plan execution and resources to maximize coverage and reimbursement. Gain alignment with other US functional leaders and provide regular transparent update on progress and impact. Readjust when necessary to create an agile and efficient US function. 

• Payer Engagement 

• • Manage a team of Payer Engagement tasked with securing coverage and reimbursement by building payer relationships, communicating clinical and economic value, and aligning access strategies 

• • Define roles and responsibilities amongst team and with other functions in US market access. Assess cadence of payer engagement, set expectations of outcome and monitor progress. 

• • Design payer engagement prioritization per product and payer. Define payer asks in accordance to the market access strategy. 

• • Ensure priorities are aligned with sales, marketing and medical affairs strategy and execution. 

• • Set realistic expectations of the impact of market access efforts and timelines to contribute to the predictability of the business at the leadership level. Coordinate and inform commercial leaders on prioritization, execution cadence and expected changes impacting the business. 

• • Assist with customers in engaging payers, where issues are of joint concern for customers and bioMérieux.  

• Payer and Customer Engagement  

• • Manage a team of Payer and Customer Engagement tasked with assisting with customer reimbursement concerns, supporting sales effort when reimbursement questions arise, engaging with local hyperlocal payer for increased coverage and access and training of commercial team and customers.  

• • Establish roles and responsibilities, collaborate with commercial leaders for alignment of expectations, deliverables and ways of working.

• • Support local teams in promoting the economic and medical benefits of products to facilitate appropriate product adoption. 

• Market Access Strategy 

• • Manage a team of US Market Access Strategy tasked with providing US feedback for products in development, receiving payer engagement material created at Global and adapt to US realities, contribution to US go-to-market process, input into marketing efforts for coverage and reimbursement, shaping of clai-ms-data driven insights to guide the US commercial decision making, monitoring of US coverage trends for our products. 

• • Contribute to the Global Market Access strategy and ensure aligned execution 

• • Monitor, shape and influence Medicare policies for potential impact on coverage and payment of our products. 

• Cross functional alignment 

• • Partner with Public & Governmental Affairs to engage policymakers, advocate for favorable regulations, and establish the company as a trusted partner in public health. 

• • Partner with Marketing to ensure a realistic representation of our product current and future coverage and its impact on commercial expectations. Align US market access strategy to market-led vision for bioMérieux portfolio. 

• • Support and educate sales on market access topics 

• • Align patient population eligibility to coverage with medical affairs evidence-based messaging on clinical necessity.

• Monitoring and Reporting 

• • Manage the Market Access department’s budget to maximize impact, ensuring the efficient use of resources.

  • Track and report the financial outcomes of market access initiatives, adjusting strategies as needed to meet financial targets. 

• • Provide regular updates to the Global Market Access team on the progress and outcomes of market access initiatives. 

• Team Leadership and Development 

• • Build and lead a high-performing US Market Access team, providing mentorship, guidance, and professional development opportunities. 

• • Foster a collaborative culture that encourages innovation and continuous improvement within the US Market Access team and with their counterpart at Global Market Access. 

Education, Skills, & Experience:

• Bachelor's degree in health economics, life sciences, business, or a related field is required - Advanced degree is preferred 

  • 12+ years of experience in market access, health economics, payer engagement, payer policies, and/or strategy within diagnostics, medical devices, or biotechnology. 

  • 8+ years experience in people leadership with the ability to guide and inspire cross-functional teams toward shared goals

  • Diagnostics experience is highly desired

• 50-60% Travel Required

• Leadership: Proven experience in leading high-performing teams, with a strong focus on cross-functional collaboration, particularly across Commercial, Marketing, Medical Affairs, and Public & Governmental Affairs. 

• Strategic Vision: Proven ability to anticipate market trends and design strategies for long-term success. 

• Technical Expertise: Deep knowledge of US healthcare systems, payer landscapes, reimbursement processes, and pricing models for diagnostics. 

• Analytical Skills: Strong foundation in health economics, data analysis to support market access strategies and inform decision-making. 

• Communication: Excellent communication, negotiation, and presentation skills, with the ability to engage and influence stakeholders at all levels effectively. 

• A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options 
• Company-Provided Life and Accidental Death Insurance 
• Short and Long-Term Disability Insurance 
• Retirement Plan including a generous non-discretionary employer contribution and employer match. 
• Adoption Assistance 
• Wellness Programs 
• Employee Assistance Program 
• Commuter Benefits 
• Various voluntary benefit offerings 
• Discount programs 
• Parental leaves 

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