VP/SVP, Strategy & Analytics (Health)

About the Role

We are seeking an exceptional VP or SVP of Strategy & Analytics to lead insight-led thinking, creator intelligence, and strategic rigor across one of the largest and most dynamic portfolios in the healthcare industry This is a marquee leadership role responsible for shaping the vision, practice, and output of Strategy & Analytics across four business divisions, with direct impact on how our work drives brand equity, influence, and growth.

This leader will serve as a key thought partner to client-side leadership, guiding how influence is activated, measured, and evolved across the brand portfolio. You’ll lead a team of strategists and analysts, translating culture, data, and platform trends into creator-first strategies that deliver business results.

This is a pivotal leadership role, shaping momentum, driving clarity, and raising the bar for what data-led influence can do.

Roles & Responsibilities

Set the Strategic Vision

• Help define and lead the strategy and analytics vision for one of Influential’s most high-profile accounts - ensuring a unified, forward-looking approach across divisions
• Act as a senior strategic partner to client-side brand and marketing leadership, helping guide how creator work ladders to broader brand and business goals.
• Bring a proactive POV to the client and internal teams on where the creator economy is heading and how to stay ahead of it.

Elevate Analytics & Insight Development

• Own the evolution of performance reporting, agile frameworks, and audience analysis across the portfolio.
• Turn complex data into tight, actionable strategic stories - bridging analytics and creative direction in a way that informs and inspires.
• Ensure the team leverages tools, trends, and competitive intelligence to anticipate, not just report

Drive Operational Excellence

• Establish scalable best practices for campaign measurement, real-time dashboards, and post-campaign insights.
• Flag risks or roadblocks early and often, driving clarity and urgency when client priorities or expectations shift.
• Help evolve internal processes, frameworks, and deliverables to ensure strategy and analytics remain a core value driver.

Lead & Inspire

• Build, mentor, and manage a team of strategists and analysts - setting a high bar for rigor, creativity, and clarity of communication.
• Collaborate across Client Services, Creative Strategy, Creator Management to ensure strategic insight informs every touchpoint.
• Serve as an internal and external ambassador for Influential's strategic excellence, bringing clients a trusted, forward-thinking POV.

Who You Are

• A hybrid strategy and analytics leader with 12–15+ years of experience across influencer, media, digital, or brand strategy - ideally within agency or consultancy environments.
• Experience in the healthcare of pharmaceutical space is highly valued - and an understanding of the category’s pace, nuance, and consumer mindset is key to success.
• A proven team builder with 5-7+ years managing high-performing teams in a fast-paced, cross-functional environment.
• A confident communicator known for high-level strategic thinking and the ability to distill cultural, behavioral, and performance data into a tight narrative.
• Equally comfortable in the details and in the C-suite - capable of shaping big-picture strategy and rolling up sleeves to solve complex problems.
• Deeply fluent in social, digital, and influencer analytics tools (e.g. Traackr, Captiv8, Radius, 
• CreatorIQ, Talkwalker, Quid, Meta/YouTube/TikTok dashboards, etc.).
• Proven track record leading and scaling high-performing teams in cross-functional environments.
• Highly proactive and solutions-oriented, with a bias toward action and the ability to bring clarity in moments of ambiguity.

Why This Role Matters

Influence is now core to how brands drive growth. At Influential, strategy plays a critical role in turning data into direction and creators into impact. This role ensures we stay ahead, translating insight into action for one of the most high-profile categories in culture.

Salary range:

$180,000 - $230,000