VP Product, Metadata Strategy

Join the creative revolution at XR!   

XR is on a mission to transform how the world creates, connects, and experiences advertising. As the global leader in creative operations, we help brands and agencies bring their ideas to life and deliver them seamlessly across every screen. Our leading technology and services power creativity for the marketing and entertainment industries, and you can be a part of it!  

At XR, you'll join a high-energy, collaborative environment where your ideas can spark real change. We champion innovation at every level, empowering our teams to take risks, challenge norms, and unlock new possibilities. Your voice, your talent, and your vision matter here- XR is where you come to grow, learn, and thrive.  

Ready to make an impact? If you're passionate about technology, solving complex challenges, and joining a team that's changing the game, XR is the place for you. Let’s shape the future together! 

The Role

The VP Product - Metadata Strategy is the senior executive responsible for defining the vision, strategy, and execution of the company’s global content identification ecosystem. This leader oversees the product definition, governance strategies, and innovation of content identifiers— functioning as the universal “code” that powers content tracking, topological relationships of similar AI generated variants. These identifiers and associated metadata form the basis of interoperability and monetization across the entire advertising ecosystem.

Responsibilities

• Drive the development of quarterly and yearly product roadmaps to ensure alignment with strategic business objectives, while addressing customer requirements effectively.
• Collaborate closely with Creative, Marketing, Sales, and other relevant teams to swiftly conceptualize, test, and launch innovative product offerings and enhancements.
• Forge strong partnerships with team members and external collaborators to foster crossfunctional synergy and prioritize initiatives in line with collective goals.
• Develop and communicate a comprehensive long-term vision and strategy, influencing key stakeholders to translate these into actionable plans.
• Utilize deep insights into our brand, business landscape, and product strategy to inform decision-making processes across all organizational levels.
• Define metrics to drive clarity in successful product launches • Engage regularly with senior management to address critical issues and opportunities, both internally and externally.
• Cultivate robust relationships with stakeholders and partners within and beyond our brand's online teams to foster alignment and garner support for shared objectives.
• Collaborate effectively with program managers, web developers, engineers, and other stakeholders to drive project execution while effectively managing priorities and communication channels.

Requirements

• MBA (preferred) or BA/BS
• 8+ years of product experience in B2B setting, 10+ years of product management experience.
• A strong analytical mindset with a dedicated emphasis on leveraging data to inform decisions and attain measurable objectives
• Proficient in technical aspects with a solid grasp of web architecture principles, adept at managing scheduling trade-offs, and identifying new opportunities alongside technical team members.
• Extensive expertise in crafting roadmaps and executing projects with teams • Demonstrated excellence in fast iteration testing and translating findings into product innovation.
• Experience managing day-to-day design, technical and business direction of global content identification systems
• Experience with B2B, Customer Facing products.
• Experience in cross-collaboration product orgs between: Engineering, UX, Sales and Marketing to drive product and delivery success.
• Deep understanding of product development and Go-to-Market.
• Strong problem-solving skills and willingness to work in a hands-on capacity
• Experience with all phases a Product development cycle: defining software requirements, estimating and planning projects
• Ability to work with technical and functional teams, and with cross-departmental teams
• Familiarity with Advertising Industry
• In-depth knowledge of advertising and surrounding technology, coupled with a strong passion for staying up to date with industry trends
  

Pursuant to California and New York City's Pay Transparency Laws, the base pay range for this position is $230,000 - $240,000; base pay offered may vary depending on job-related knowledge, skills, and experience.