VP, Product Marketing

Who you are

The ideal candidate for this role will shape how we position our platform across industries, personas, and use cases, and how we build confidence with our customers, analysts, and the market. As Fleetio’s top priority VP hire, this leader will act as a key thought partner to the CMO and cross-functional executive team, driving clarity, connection, and confidence across the business.

Your impact

Strategic Leadership

• Serve as the CMO’s #2 and thought partner—driving cohesion across Product, Marketing, and Sales.
• Build and lead a world-class Product Marketing organization across solution messaging, use case positioning, and industry marketing.
• Design the structure, cadence, and rituals that bring GTM alignment—partnering with Sales, Product, and Revenue Ops to drive a shared quarterly GTM rhythm.
• Act as the unifying voice translating product strategy into GTM activation across demand gen, content, events, and enablement.

Messaging, Positioning & Enablement

• Elevate messaging from feature-function to business value storytelling—anchored in use cases, personas, and industry outcomes.
• Lead comprehensive website and narrative updates to reflect Fleetio’s evolving enterprise value proposition.
• Partner with Sales Enablement to build confidence across the field; ensure reps can multithread, build business cases, and sell value.
• Create scalable enablement frameworks and assets for persona-based selling and expansion plays.

Market Insights & Analyst Relations

• Build a best-in-class Analyst Relations (AR) program from the ground up—owning key relationships with Gartner, Forrester, and IDC.
• Translate analyst insights into actionable GTM and product strategies.
• Lead competitive and market intelligence programs that inform product roadmap and positioning decisions.
• Partner with Product on pricing, packaging, and differentiation strategies.

Cross-Functional Impact

• Embed deeply with the Product team to shape roadmap prioritization based on customer value and GTM readiness.
• Drive collaboration across demand gen, campaigns, and events to ensure message consistency and relevance across every touchpoint.
• Lead strategic initiatives that bring the brand and product narratives together until a Head of Brand is in place.

Your experience

• 10–15+ years of progressive experience in enterprise B2B SaaS, with proven success leading Product Marketing and Analyst Relations at scale.
• Experienced builder—has rebuilt or scaled PMM teams from early stages to global programs of 20–30+.
• Comfortable at multiple altitudes: can set vision, lead strategy, and roll up sleeves to coach, review messaging, or lead key launches.
• Exceptional communicator and storyteller—skilled at distilling complexity into clarity.
• A connector with high EQ who thrives in ambiguity, unifies stakeholders, and builds durable trust with Product and Sales.
• Deep understanding of enterprise go-to-market motions, customer journeys, and how to operationalize value selling.
• Strong network and track record of success managing Analyst Relations programs and relationships.
• Passionate about building cohesive teams, developing talent, and creating scalable systems that unite marketing.