VP, Performance Marketing

About the Role

Credible, a FOX Corporation company, is seeking a high-octane, data-obsessed VP, Performance Marketing to lead our paid customer acquisition engine. Credible helps millions of people make smarter financial decisions—from stude®bnt loans to mortgages. Backed by the massive reach of FOX, we are uniquely positioned to combine world-class performance marketing with the authority of a household media brand.

Reporting to the Chief Revenue Officer, you will be the primary architect of our paid growth strategy. You will own the execution and optimization of a multi-million dollar budget across Paid Search, Paid Social, Programmatic, and Display. You aren't just managing spend; you are responsible for scaling a sustainable, high-ROI acquisition machine that fuels Credible’s growth across our owned properties and strategic publisher partner network.

Key Responsibilities

• Paid Media Strategy & Execution: Own the full-funnel performance strategy across Google Ads, Bing Ads, Meta, and emerging platforms, ensuring every dollar spent contributes to profitable growth.
• Budget & P&L Accountability: Manage and allocate a significant performance marketing budget. You will be responsible for hitting ambitious targets for CAC, ROAS, and volume, providing regular forecasting and performance reporting to leadership.
• Multi-Channel Optimization: Continuously optimize campaigns, creative assets, and landing pages to drive maximum conversion and efficiency.
• Strategic Publisher Network: Collaborate with our Business Development team to manage and scale performance-based marketing efforts across our unique media publisher partner network and Credible’s publisher ecosystem.
• Data & Measurement: Establish and refine measurement frameworks. Work with Data Science and Engineering to improve attribution modeling, tracking, and the integration of first-party data into our bidding strategies.
• Experimentation Culture: Design and lead a rigorous A/B testing roadmap—testing everything from bidding algorithms and creative hooks to granular audience segmentation.
• Cross-Functional Collaboration: Partner closely with the Head of Organic and Head of Lifecycle to ensure a seamless customer journey and with General Managers to optimize their conversion funnels.
• Team Leadership: Build, mentor, and scale a high-performing team of performance marketers, fostering a culture of accountability, technical excellence, and continuous learning.

Education & Experience

We are looking for a leader who is both a strategic thinker and a technical "operator." If you meet most of the criteria below, we want to hear from you:

• 10+ years of experience in Performance Marketing/Growth, with at least 5+ years in a leadership role managing high-budget environments.
• Deep Subject Matter Expertise: You have a "hands-on" background in SEM, Paid Social, and Programmatic. You understand the nuances of auction dynamics, algorithm shifts, and privacy-first tracking.
• Analytical Rigor: You are comfortable navigating complex datasets. Proficiency with SQL, Tableau, or similar BI tools is a significant plus.
• Financial Services or Marketplace Experience: Experience in high-consideration consumer categories (FinTech, Insurance, Real Estate) is highly preferred.
• Scaling Track Record: Proven ability to scale monthly spend significantly while maintaining or improving efficiency metrics.
• Collaborative Mindset: Experience working within a large media ecosystem or with external publisher partners is a plus.