We’re Freebird — a high-growth, category-defining DTC-native and now omni-channel brand that’s scaling fast, expanding globally, into retail, and building a world-class team to match. After growing to 9-figures in revenue, we’re now laying the groundwork to double again over the next 12–24 months. That means building smarter systems, scalable processes, and a leadership team that thrives in controlled chaos.
We’ve been scrappy by design — but now we’re entering our next chapter. We’re looking for an experienced, execution-obsessed operator to take the reins and help us scale with intention.
The Role
We’re hiring a VP of Strategic Operations to work closely with the CEO and COO to translate strategy into execution and build the infrastructure to scale. You’ll own the cross-functional programs that make the business run — from international expansion to team-wide project management, operational SOPs, and everything in between.
This is not a behind-the-scenes role. You’ll work directly with every department head (Marketing, Product, Ops, Finance, Creative, and more) and be a trusted partner to senior leadership. Your job is to build systems, create clarity, reduce chaos, and keep the most important things moving forward.
What You'll Own
🗂 Cross-Functional Project Leadership
- Project manage key company initiatives like international expansion, production line scaling, and subscription compliance
- Build and manage a system for creative asset production across departments
- Launch and lead our centralized SOP creation and maintenance process
🎯 Strategic Planning & Execution
- Operationalize company strategy into Asana with clear owners, deadlines, and accountability
- Roll out strategic plans across teams and ensure they’re updated, communicated, and executed
- Build a repeatable system for quarterly and annual planning
🔁 Process, Systems & Infrastructure
- Build org-wide processes for hiring, onboarding, performance reviews, and compensation adjustments
- Launch our internal employee handbook, offshore PTO system, and onboarding flows
- Create the infrastructure that enables us to double without doubling chaos
👥 Leadership Enablement & Alignment
- Prepare directors for leadership meetings, launch structured team stand-ups, and run our weekly Ops meeting
- Support new VP/Director onboarding (Amazon, Ecom, Customer Service, etc.)
- Help team leaders stay focused by owning follow-up and project accountability
📊 Reporting & Accountability
- Build weekly/monthly team reporting systems for department leads and managers
- Implement board-level reporting and establish our executive meeting cadence
- Capture and distribute insights from Growth and Ops calls across the org
📆 IRL Planning & Events
- Plan and run in-person strategy sessions and 180-day rolling leadership offsites
- Coordinate pre-work, agendas, breakout sessions, and day-of execution
Requirements
- 7–12+ years of experience in BizOps, Strategic Ops, or Chief of Staff roles
- Experience scaling a DTC or eCommerce company from ~$50M to $100M+
- Operator mindset with founder-like ownership and strong execution instincts
- Proficiency in project management tools like Asana (you’ll be the system owner)
- Strong communication and cross-functional leadership skills
- Obsessed with documentation, systems, SOPs, and making chaos calm
- Equally comfortable in the weeds and at 10,000 feet
Benefits
- The opportunity to be a key driver of growth at a company scaling fast and doing big things
- A high-ownership role with room to innovate, experiment, and lead
- Smart, motivated teammates who value speed, transparency, and results
- Competitive comp + performance bonus
- Executive growth path — Built to scale into a COO-level role
- Medical, dental & vision insurance
- 401(k) with company match
- Unlimited PTO
- Founder access
- No politics, just execution
- Make your mark
