VP of Production

We are hiring a VP of Production to lead and unify production across our IRL YouTube channels, including PrestonYT, BriannaYT, and related creator brands.

This role is responsible for the organizational health, brand alignment, and quality consistency of all IRL production, while ensuring production strategy is tightly aligned with company-level operational and revenue priorities.

This is a senior leadership role for someone who can balance creators, audiences, and business realities—and bring calm, mature leadership to a fast-moving creator environment.

The Mission

Lead and unify the production organization across all IRL channels by building a structured, scalable, and creator-supportive production engine.

The VP of Production ensures brand alignment, quality consistency, and execution excellence across the entire IRL content ecosystem, while partnering closely with Operations and Revenue leadership to align production priorities with overall company strategy.

This role provides mature, steady leadership across Creative, Production, and Post—balancing creative ambition, audience experience, and business needs—so creators can perform at their best and the company can scale sustainably.

What You’ll Own

IRL Production Organization & Brand Alignment

• Own the end-to-end production organization for all IRL channels
• Ensure consistent brand execution across creators, formats, and teams
• Establish and enforce production quality standards without compromising authenticity
• Maintain alignment across channels while allowing room for creator individuality

Executive Leadership & Strategy Alignment

• Partner with Operations and Revenue leadership to align production priorities with company strategy
• Balance production capacity against business goals, sponsorship commitments, and growth plans
• Make high-level trade-off decisions that protect long-term brand and audience trust
• Represent Production at the executive leadership table

Creator & Team Leadership

• Provide senior-level leadership across Creative, Production, and Post teams
• Build a culture of accountability, clarity, and calm execution
• Develop production leaders who can operate independently and scale teams effectively
• Serve as a trusted partner to creators, protecting focus and creative energy

Brand Partnerships & Revenue Support

• Serve as the executive production partner for brand integrations
• Ensure sponsored content aligns with creator voice, audience expectations, and production realities
• Partner with Revenue, Brand, and Legal teams to assess feasibility, scope, and execution standards
• Prevent over-commitment or misalignment that could damage content quality or creator trust

Systems, Scale & Operational Excellence

• Design and oversee scalable production systems across multiple IRL teams
• Ensure clean handoffs between pre-production, production, and post
• Reduce recurring issues, inefficiencies, and last-minute production risks
• Build long-term infrastructure that supports sustainable growth

Quality Control & Continuous Improvement

• Maintain consistent execution quality across all IRL content
• Review performance, feedback, and post-mortems at a systems level
• Turn lessons learned into structural improvements, not one-off fixes
• Raise the production bar over time without adding unnecessary friction

What Success Looks Like

• IRL production runs predictably with fewer emergencies
• Brand alignment and quality consistency are visible across all channels
• Creators feel supported, protected, and empowered
• Production leadership operates independently and confidently
• Sponsored content performs well without harming audience trust
• Production strategy clearly supports company-level growth goals

Who We’re Looking For

• 6+ years of experience in YouTube, digital, or creator-led production
• Proven leadership in multi-channel, high-output IRL content environments
• Strong executive communication and cross-functional leadership skills
• Deep understanding of YouTube culture, pacing, and audience expectations
• Experience balancing creative integrity with operational and revenue demands

Strongly Preferred

• Experience supporting top-tier creators or talent-led brands
• Experience managing brand integrations at scale
• Experience scaling production organizations through growth phases