VP of Marketing

About Proper Cloth

Proper Cloth is a fast-growing menswear brand specializing in made-to-order shirts, suits, jackets, and pants. A true modern luxury brand, Proper Cloth combines exceptional craftsmanship, custom fit, and concierge-level service for a fundamentally better way to buy men’s clothing.

Our unique approach, anchored by a best-in-class ecommerce platform and supply chain for custom clothing, gives Proper Cloth a clear advantage in the men’s luxury space. Today, Proper Cloth employs more than 100 people and operates physical showrooms in New York, Washington, D.C., and Chicago.

Growing over 30% in 2025, Proper Cloth continues to outperform the industry. In 2026, we are focused on elevating product quality further, strengthening and unifying the brand identity, further improving our high-touch sales experiences, continuing to improve our standard sizing, and opening two additional U.S. locations.

Proper Cloth is a highly collaborative, detail-driven team that values craftsmanship, ownership, and continuous improvement. This is a rare opportunity to help shape and scale a modern luxury brand with strong fundamentals.

The Role

Proper Cloth is seeking a VP of Marketing to lead and scale our marketing organization across performance, lifecycle, brand, PR, and creative production. This role is responsible for turning company-level marketing strategy into high-quality execution, ensuring consistency, rigor, and impact across all customer touch points.

In this role you will manage a team of 15–20 people across Email Marketing, Paid Advertising, PR & Influencer Marketing, and Photography, partnering closely with the CEO to refine strategy while owning execution, prioritization, and results.

This is a senior, hands-on leadership role for someone who is equally comfortable with numbers, creative, and people management.

What You’ll Do

• Lead and develop a multi-disciplinary marketing organization spanning performance, lifecycle, brand, PR, and photography
• Translate company-level marketing strategy into clear plans, priorities, and execution across channels
• Own customer acquisition and retention performance, including budget management and ROI accountability
• Partner closely with the CEO on marketing strategy, experiments, and long-term direction
• Ensure brand consistency and quality across all customer-facing outputs, including campaigns, PDPs, email, ads, and earned media
• Oversee campaign planning and execution in close collaboration with Product, Creative, Showrooms, and Finance
• Build strong processes for planning, measurement, and continuous improvement
• Hire, mentor, and retain top marketing talent while raising the bar for quality and impact
• This role is accountable for growth and performance outcomes.

Location: New York, NY (Hybrid)

Reports to: CEO

Salary: $250k

Requirements

• 8–12+ years of marketing experience, including senior leadership responsibility
• Proven experience managing multiple marketing functions and managers
• Strong analytical skills with a track record of driving growth efficiently
• Deep appreciation for brand, creative quality, and customer experience
• Experience working closely with a founder or CEO in a strategy-partner capacity
• Comfortable operating in a fast-moving, detail-oriented environment
• Clear communicator with strong judgment and prioritization skills
• Experience in ecommerce, DTC, luxury, or premium consumer brands is a plus, but not required.

Benefits

• Competitive 401(k)
• Comprehensive benefits (medical, dental, vision)
• Access to OneMedical Membership
• Generous clothing allowance and discount