We are seeking a marketing leader looking to disrupt the traditional B2B approach. As a European leader in the human and digital skills space we are ready to take bold creative and performance steps. With new products and investments to make, we're ready for a visionary to lead the marketing function and fuel our evolution from 10-market success with 1 product to global success with multiple products.
This role is part of the Revenue Leadership Team and reports to directly the CRO while working closely with the global head of brand, Chief Product Officer, and the entire Sales organization. We need someone with a collaboration mindset, proven experience in data-driven B2B SaaS performance marketing, fearlessness to try new things and challenge convention, and a track record of success in people leadership and business growth tied to a growing and converting upper funnel.
The position encompasses all key Marketing functions: brand, demand gen, digital, product marketing, content, PR, and regional execution for our profitable and innovative B2B SaaS EdTech scaleup.
Key Responsibilities
- Marketing Strategy & Execution:
- Design and implement a comprehensive marketing strategy aligned with our business objectives across regions and products - including positioning, brand, demand generation, product marketing, content, digital experience (website) and regional activation
- Create fast and frequent feedback mechanisms to improve activities based on results
- Demand Generation:
- Lead the team to deliver campaigns that drive awareness, engagement and conversions
- Drive pipeline growth through key channels: Performance Media (SEM, etc), CRM/Emailing, Events, Digital Experience (website – SEO/GEO). Continuously experiment and optimize
- Own Marketing-sourced pipeline goals and Marketing's contribution to NewARR
- Own conversion metrics in collaboration with SDR, Sales, and RevOps, ensuring tight alignment and accountability from MQL to Opportunity velocity
- Brand & Positioning:
- Shape and elevate our brand as a category leader, developing innovative, unexpected and compelling narratives that resonate with our clients, prospects and partners
- Ensure Product Marketing excellence; work closely with Product and Sales to translate capabilities into differentiated customer-facing messaging. Build messaging framework, and clearly articulate our value propositions across different products, personas and markets
- Oversee public relations, thought leadership, content, and social media strategies
- Analytics, ROI & Automation:
- Establish KPIs, dashboards and reporting to track marketing performance across the funnel. Use data insights to drive decisions and improve performance and resource allocation
- Partner with RevOps to create a high-integrity reporting and forecasting infrastructure
- Modernize processes, tools, and tech-stack for automation and better data-driven decisions
- Regional Marketing
- Develop and execute region-specific marketing strategies for our core geographies
- Enable and empower local teams with the right campaigns, assets, templates and tools to drive growth
- Team Leadership & Culture:
- Lead and inspire a high-performing marketing team
- Set clear goals, provide coaching and foster a culture of continuous learning
- Implement training programs that ensure the team stays ahead of industry trends
Requirements
- 10+ years in B2B SaaS marketing leadership roles with Revenue accountability in High-Touch motions: Marketing-sourced pipeline and NewARR contribution
- Proven track record of leading and scaling high-performing global marketing functions
- Ability to connect brand and performance, long-term positioning with short-term pipeline generation
- Combines strategic thinking with hands-on execution, and ability to successfully navigate both data-driven and creative worlds
- Hands-on experience with modern MarTech (e.g., Hubspot, Salesforce, Make.com, Lusha, Clearbit, etc), and Agentic AI to generate productivity improvements, and deep expertise in at least one of the following: CRM/emailing, performance media, or digital experience (website)
- Exceptional leadership and communication skills; ability to influence at all levels
- Other: Fluent in English; willing and able to travel internationally – mostly within Europe
Nice to Have's
- Experience with B2B SaaS businesses with No-Touch (Self-Serve) revenue motion
- Previous experience in EdTech industry
- Fluency with Salesforce CRM environment is a plus
As VP of Marketing, you will embody these values and lead by example, fostering a culture that drives impact and excellence.
Benefits
Become part of the leader online training company in the European market, the benchmark in our sector, and help organisations thrive while you grow professionally at a trailblazing company with unstoppable momentum on an exciting growth journey even as others in the industry face challenges.
- 💰 Competitive salary and role-specific performance bonus because we value your contributions and reward your hard work.
- 🏖️ Paid time off – 25 days holiday.
- 💻 Flexible work & tools – work in a supportive environment with the comforts you need, plus a laptop.
- 📈 Growth & development – unlimited access to GoodHabitz resources and MyAcademy to fuel your personal and professional growth.
- 🧠 Mental coaching – support from our partner, OpenUp to keep your mind in top shape.
- 🌍 Diverse & inclusive teams – work with colleagues from across Europe, bringing different cultures, perspectives, and ideas together.
- 🎉 Themed events & team-building – from creativity workshops to vitality socials, our events are full of energy and fun surprises.
- 🤝 Annual Do-Good Day – a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about.
- 🛡️ Pension & insurance – disability and pension coverage for your long-term security.
Applying is easy:
✔️ Submit your application.
✔️ We’ll get back to you within 5 working days.
If you're interested and want to learn more, feel free to contact our recruiters, via email at [email protected]
