VP & General Manager, B2B

AI overview

Drive the launch and growth of Pearl.com, an AI-powered platform for independent professionals, aiming to scale revenue to $100M+ while building a strong B2B presence.

About Us
JustAnswer is the leading AI + Human professional services platform, on a mission to revolutionize how people access expert help. Since 2003, we’ve connected millions of customers across 196 countries with verified professionals in real time—anytime, anywhere. With a powerful combination of human expertise and cutting-edge AI, we’re transforming the future of professional services.

Rooted in boldness, humility, and innovation, we take a data-driven approach to solving complex problems and continuously improving through Lean principles.

The Opportunity 

JustAnswer is a successful B2C company. Inside, we are building a fast-growing B2B business focused on independent professionals (We call it B2P). We want a VP to run this division like a CEO and scale it from early revenue to $100M+. 
Your mandate is simple. Build the category-defining growth engine for independent professionals. Lead GTM and P&L. Use our expert network, customer leads/relationships, AI assets, team and data to win the independent professional market starting with solo lawyers. The focus is on strategy and bold execution, not incrementalism. 

What You Own 

This role is central to the launch and growth of Pearl.com, our new platform for independent professionals and the home for all of our professional-facing offerings—including Fount and future AI-driven services. You will lead our entire B2B portfolio with a primary focus on Fount, our AI-powered client acquisition and business platform for solo professionals. 

  • Fount is not a CRM. It is a client acquisition machine for independent lawyers and other pros. 
  • The product is built around delivering paying clients to solo professionals. 
  • The GTM model is freemium, with paid leads, payment processing and other AI+Human services as the monetization. 

The Mission 

  • Scale revenue to $100M+. 
  • Prove and scale the Fount playbook for independent professionals. 
  • Build a repeatable vertical launch engine (legal first, then others). 
  • Drive high-velocity AI innovation to deliver a 10X value proposition. 
  • Build the GTM engine for acquisition, activation, conversion, and retention. 
  • Own the P&L, pricing, packaging, and growth roadmap. 

The Ideal Candidate

  • Independent Professional DNA: You know the independent/small practitioner market. You come from Intuit, Shopify, Square, Toast, GoDaddy, or similar. You understand the psychology and needs of solo operators. 
  • Scale-Up Builder: You have taken a business from early revenue to tens of millions. You know what breaks at each stage. 
  • AI Native: You think in terms of automation, leverage, and speed. 
  • GTM Operator: You know how to build SMB/solo-pro acquisition and conversion machines. 
  • Entrepreneur Energy: You want to build a category leader. You move fast. You embrace bold execution. 

Your Impact 

You will take a high-potential portfolio, shape the strategy, build the team, and turn our AI, data, and lead assets into the dominant platform for independent professionals. You will drive the shift from a strong B2C foundation into a blockbuster B2B engine. 

Smart, Fun, Get Things Done 
Ownership mentality 


Remote From these States
California, Florida, Georgia, Idaho, Illinois, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Virginia, Washington, and Wisconsin.

Pay Transparency
JustAnswer will provide pay transparency information upon application to those in qualifying jurisdictions.   

Why Join Our Team
At JustAnswer, we blend the best of AI and human expertise to make a real impact. Our mission-driven culture values bold ideas, continuous learning, and global collaboration. We offer a flexible, remote-first environment with equitable rewards, career growth opportunities, and a supportive community where your contributions truly matter. Join us and be part of something bigger, helping people, one answer at a time. 

Our JustAnswer Promise
We strive together to make the world a better place, one answer at a time. JustAnswer's mission is to help people. We do this by connecting our members with verified Experts to help answer life's questions and solve problems. It’s not every day in your life that you get to be a part of a simple yet powerful mission. We pride ourselves in doing things the JA Way.
•    Data driven: Data decides, not egos
•    Courageous: We take risks and challenge the status quo
•    Innovative: We're constantly learning, creating, and adapting
•    Lean: We focus on customers, using lean testing to learn how to serve them best
•    Humble: Past success is not a guarantee of future success
If these things matter to you, come join the team here at JustAnswer!

Our Commitment to an Inclusive Workplace
We welcome people from all backgrounds who seek the opportunity to help build a future where professional services are readily available to all. If you have curiosity, passion, and a collaborative spirit, come work with us. JustAnswer is committed to an inclusive workplace. JustAnswer is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.

AI Disclosure & Informed Consent
Artificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process. For more information see our AI Disclosure and Consent Policy.

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