Dataiku is The Universal AI Platform™, giving organizations control over their AI talent, processes, and technologies to unleash the creation of analytics, models, and agents. Providing no-, low-, and full-code capabilities, Dataiku meets teams where they are today, allowing them to begin building with AI using their existing skills and knowledge.
Role Summary
As Vice President of Digital & Growth Marketing, you will lead the global demand engine that powers Dataiku’s pipeline and ARR growth. You will be responsible for integrating campaigns, digital marketing, content, and web into a unified, performance-driven system that drives measurable business outcomes across regions, industries, and product lines.
This role requires a modern, data-driven growth leader who combines strategic vision with deep expertise in digital performance, content strategy, and conversion optimization. You will build, scale, and continuously improve a predictable, high-performing marketing engine that fuels awareness, engagement, and revenue.
Core Responsibilities
Digital & Growth Marketing Leadership
Own and optimize the full global demand engine spanning campaigns, digital channels, content, and web to deliver qualified pipeline and ARR growth.
Drive alignment with Sales, Product Marketing, and Field Marketing to ensure full-funnel visibility, shared metrics, and revenue accountability.
Lead and mentor a global team of high-performing marketers across campaign, digital, content, and web disciplines.
Integrated Campaigns
Design and execute global and regional campaigns aligned to priority segments, industries, and product plays.
Partner with Product Marketing to translate positioning into compelling integrated programs that create and convert demand.
Ensure every campaign has clear success metrics tied to pipeline, revenue, and ROI.
Digital Demand & Performance Marketing
Manage paid, owned, and earned channels—including search, display, social, syndication, and ABM—to deliver predictable, scalable pipeline generation.
Optimize media mix and channel strategy to improve conversion efficiency and maximize ROI.
Partner with Marketing Ops, Sales Ops and Finance to ensure accurate attribution and performance measurement.
Content Marketing
Lead the creation and distribution of high-impact content—thought leadership, product stories, customer case studies, and videos—that engage target personas across the buyer journey.
Drive consistent brand storytelling that strengthens category leadership and supports conversion at every stage of the funnel.
Ensure content strategy is data-informed and tightly aligned to campaign priorities and SEO objectives.
Website & Conversion Operations
Own Dataiku.com as a strategic growth platform, optimizing for demand capture, SEO/AEO, personalization, and user experience.
Partner with Design, Product Marketing, and Web Engineering to evolve the site into a dynamic, conversion-focused hub that turns visitors into qualified opportunities.
Continuously test, analyze, and refine web performance to increase engagement and conversion.
Analytics & Optimization
Establish a data-driven marketing discipline built on rigorous measurement, experimentation, and continuous improvement.
Define KPIs and performance dashboards for campaign ROI, pipeline velocity, and conversion rates.
Champion a culture of test-and-learn, ensuring insights are used to improve creative, channel mix, and buyer experience across all funnel stages.
Success Profile
Experience & Education
Bachelor’s degree in marketing, business, or related field; MBA or advanced degree preferred.
15+ years of experience in B2B marketing with proven success leading global digital and demand-generation functions in high-growth SaaS or enterprise technology companies.
Demonstrated track record of building and scaling multi-channel demand engines that drive measurable revenue impact.
Skills & Competencies
Deep expertise in integrated campaign strategy, paid media, SEO, marketing automation, and digital analytics.
Strong command of content strategy and storytelling to influence complex B2B buying cycles.
Proficiency with marketing technology stacks (CRM, MAP, analytics, ABM, and personalization tools).
Analytical and commercially minded leader who can translate marketing performance into business impact.
Exceptional leadership, collaboration, and communication skills; able to influence at all levels.
Behavioral Attributes
Growth-minded, data-driven leader with a bias for measurable results.
Strategic operator who balances creativity with analytical rigor.
Inspires teams through vision, clarity, and accountability.
Comfortable navigating ambiguity and scaling within a fast-paced, global environment.
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