VP, Demand Generation

Dodge Construction Network ( Dodge) is seeking a world-class VP, Demand Generation, to own the strategy and execution of our full-funnel growth engine—serving both SMB and Enterprise segments. Reporting to the Chief Marketing Officer and partnering closely with commercial leaders, this role will be accountable for scaling our existing demand engine to accelerate pipeline and ARR growth.

You will drive engagement with accounts not yet in market, capture existing demand, and deliver high-impact programs that convert demand into pipeline and revenue. You’ll lead channels including paid search, paid social, SEO, events, and account-based marketing (ABM) programs—partnering closely with Sales, SDR/BDR, RevOps and Marketing to ensure we deliver measurable, scalable results.

This is a senior leadership role for a data-driven, operational marketing leader who knows what great looks like—and has built, scaled and optimized to deliver step-level growth.

Preferred Location

This is a remote, home-office based role and candidates located in the continental United States will be considered.   

Travel Requirements

Some travel is expected for this role.

Essential Functions

Full-Funnel Growth & Performance

• Define and lead the end-to-end performance marketing strategy aligned to revenue, ARR and pipeline goals for both SMB and Enterprise segments
• Own and optimize the full funnel—from awareness and engagement through demand capture to conversion and expansion
• Collaborate cross-functionally with Sales, SDR/BDR, RevOps, Product and Finance to ensure campaign execution is aligned with funnel goals, revenue outcomes, and attribution
• Build and oversee the experimentation framework—constantly testing, iterating and improving channel mix, creative, offers, landing pages and flows

Account-Based Marketing (ABM) Leadership

• Develop and operationalize our target account universe (TAM) including segmentation, tiering (1:1, 1:few, 1:many), data enrichment, intent signals and account scoring
• Design and execute multi-channel account-based plays (digital advertising, paid search, social, targeted events, direct outreach) mapped to buying stage and account engagement
• Establish and own metrics for ABM success—account engagement lift, pipeline influence, conversion velocity, deal size, number of engaged target accounts, and ROI by tier
• Partner with the SDR/BDR function to create the strategy that ensures account outreach is coordinated, measurable and tied to performance outcomes

Channel Ownership & Optimization

• Lead performance across key channels: paid search (SEM/Google/Bing), paid social (LinkedIn, Facebook, X/Twitter, YouTube), SEO/organic growth, digital and field events, and account-based media. Work closely w/ SDR/BDR organization to ensure all of the above is coordinated.
• Ensure integration and alignment between brand, product and performance marketing efforts for cohesive messaging and conversion
• Oversee landing page optimization, conversion rate optimization (CRO), funnel analytics, and paid media execution with rigorous tracking and reporting

Team Leadership & Operations

• Build, mentor and scale a high-performing in-house marketing operations/analytics team and channel specialists
• Identify and implement the tech stack required to deliver against the vision, from conversion rate optimization to data enrichment to AI-driven campaign management at scale
• Set up clear KPIs, dashboards and reporting frameworks—ensuring transparency up, down and across the business
• Develop and implement an attribution process to ensure robust understanding of key contributors to funnel outcomes
• Manage agency and vendor relationships as required, ensuring high ROI and performance accountability
• Foster a culture of accountability, continuous improvement, experimentation, and data-driven decision-making

Education Requirement

Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

Required Experience, Knowledge and Skills

• 12+ years of progressive marketing experience, with at least 5+ years in senior leadership roles overseeing demand generation, preferably also leading an SDR inbound & outbound team
• You’ve built or scaled a world-class demand generation and ABM engine in a B2B technology/SaaS environment—owned full funnel from top of funnel to closed revenue
• You can point to quantifiable benchmarks: e.g., engagement lift of target accounts (+X %), pipeline influenced growth year-over-year (+Y %), paid channel conversion improvements, CAC reduction or LTV increase
• You are fluent in marketing tech stacks (e.g., Salesforce, Marketo/HubSpot, 6sense/Demandbase, LinkedIn Ads, Google Ads, Drift/Qualified) and know how to translate data into action
• You bring operational rigor and strategic vision in equal measure—you create scalable playbooks, not one-off campaigns
• Inspirational leader with a track record of building high-performance teams and influencing cross-functional stakeholders at the executive level

About Dodge Construction Network

Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.

Dodge is the catalyst for modern construction.

Salary Disclosure

Dodge Construction Network’s compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped commissions plans or an annual discretionary performance bonus.

For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.

A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances. 

Reasonable Accommodation

Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email [email protected].

Equal Employment Opportunity Statement

Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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