VP, Campaign Management & Sales Planning

ShopYourLikes is Connexity's dynamic creator monetization platform and community. As the fastest-growing division within Connexity, we are aggressively investing in social commerce. Our mission is to empower creators to achieve financial success, and to delight retailers and brands with new audience access, new customers, and incremental sales. 

Connexity is a performance-marketing technology company that launched ShopYourLikes in 2018. The company drives new customers and sales to retailers and generates premium earnings for content creators. Each year we deliver over $4 billion in sales to retailers and pay out industry-leading rates to publishers and creators. With 20+ years of proven success in the US, Europe, and APAC, Connexity is a long-time e-commerce pioneer. Connexity’s parent company, Taboola, is also an industry leader in content monetization.

Check us out on IG to hear more from our creators!

About The Role

We are seeking a strategic, performance-driven leader to oversee our Influencer Campaign Management and Sales Strategy & Planning functions. This role will own the full lifecycle of influencer sponsorship campaigns, from RFP response through campaign execution, performance optimization, and delivery of ROI for our brand partners. The ideal candidate has a strong background in digital advertising and social commerce, deep experience leading teams, and a proven ability to drive operational excellence and revenue growth. 

Key Responsibilities:

Campaign Management Leadership 

• Lead and scale a best-in-class Campaign Management organization responsible for planning, launching, and optimizing influencer sponsorship campaigns across social platforms.
• Ensure campaigns deliver against client KPIs and business objectives through disciplined creator selection, content focus, and data-driven optimization.
• Partner cross-functionally with Creator Partnerships, Sales, and Analytics to ensure alignment from campaign setup to final reporting. 
• Establish frameworks, processes, and training programs that elevate campaign quality and team efficiency. 

Sales Strategy & RFP Development 

• Oversee the Sales Strategy & Planning team responsible for building proposals, answering RFPs, and developing creative sponsorship solutions. 
• Collaborate with Sales leadership to shape pricing, packaging, and positioning strategies that align with performance and brand goals. 
• Drive consistent, high-quality RFP responses that differentiate our offering and improve win rates. 
• Create campaign playbooks to inform pipeline strategy and identify new growth opportunities. 

Client Partnership & Campaign Performance

• Serve as the senior point of contact for key brand partners during strategic campaign moments.
• Build credibility and trust with clients through transparent communication and strong results.
• Translate campaign results into clear client storytelling in wrap reports. Focus on ROI, creator and content performance, and performance trends that can inform future campaigns. 

Team Development & Cross-Functional Alignment 

• Build, coach, and inspire a high-performing team; foster a culture of accountability, creativity, continuous improvement, and excellence. 
• Partner closely with Creator Partnerships, Product, and Analytics to streamline workflows and improve internal collaboration. 
• Partner with Executive leadership to plan for and optimize margin performance.
• Work with Legal and Finance to develop key documents and processes to scale the contracting and revenue tracking components of the sponsorship business. 

Success Looks Like: 

• Campaign Management and Sales Strategy teams operate as a unified function driving best-in-class execution. 
• Year-over-year revenue growth from sponsorship campaigns. 
• Campaigns consistently meet or exceed client KPIs and deliver measurable ROI.

Requirements

• 10+ years of experience in digital media, influencer marketing, or social commerce, with at least 5 years in a senior leadership role. 
• Proven track record of managing large-scale influencer campaigns and delivering measurable brand performance (ideally across upper, mid, and lower funnel campaign types). 
• Established record of building positive and long-lasting relationships with brands, creators, and internal company stakeholders. 
• Strong experience with RFP processes, sales planning, and strategic proposal development.
• Deep understanding of social media platforms, creator ecosystems, and performance KPIs. 
• Exceptional leadership, communication, and organizational skills. 
• Highly organized, data-driven, and comfortable managing multiple stakeholders and deadlines simultaneously.
• Experience hiring and training A-players in a fast-paced environment. 

Benefits

Voted “Best Places to Work,” our culture is driven by self-starters, team players, and visionaries. Headquartered in Santa Monica, the company operates sites and business services in the US, UK, and EU. We offer top benefits including flexible time off, paid holidays, competitive comp, team events and more!

• Health Care Plans (Medical, Dental & Vision)
• Retirement Plan (401k Matching)
• Life Insurance (Basic, Voluntary & AD&D), LTD & STD
• Paid Leave Benefits (Maternity, Paternity & Medical)
• Learning & Development Program (educational tool)
• Free Food & Snacks
• Wellness Resources
• Equity

We are committed to providing a culture at Connexity that supports the diversity, equity and inclusion of our most valuable asset, our people. We encourage individuality and are driven to represent a workplace that celebrates our differences, and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics. Our actions across Education, Recruitment, Retention, and Volunteering reflect our core company values and remind us that we’re all in this together to drive positive change in our industry.

The pay and bonus offered may vary depending on several factors such as location, job-related knowledge, skills, and experience. Compensation packages include a variety of perks such as Bonus, Equity, Competitive 401(k) Match, Rich Benefits, Hybrid/Remote schedule, and more!

Base Salary Pay Range

$200,000 - $250,000 USD + bonus + equity