VP, Brand Marketing

Who you are

The ideal candidate has proven success leading communications teams and launching large-scale, integrated brand campaigns that elevate company visibility and share of voice in a competitive B2B market. You’ve seen what it takes to grow from $100M to $300M ARR and understand how to evolve a brand narrative to support enterprise growth, category leadership, and industry influence.

You’ll be both a strategic leader and a hands-on mentor, guiding a small but talented team while actively contributing to messaging, content, PR, and campaigns. You’ll thrive in a fast-moving environment where you can combine storytelling and strategy with measurable outcomes.

Your impact

• Develop and lead Fleetio’s brand and communications strategy, ensuring a consistent and differentiated narrative across all touchpoints—from media to owned content to events.
• Drive large-scale, integrated brand campaigns that build awareness, increase share of voice, and strengthen Fleetio’s position as a market leader.
• Lead corporate communications efforts, including PR, analyst relations, executive communications, and crisis management.
• Mentor and develop a growing team, fostering creativity, accountability, and professional growth among emerging marketing leaders.
• Establish clear brand performance metrics, including annual awareness surveys, share of voice analysis, and recognition benchmarks—and drive year-over-year improvement.
• Partner cross-functionally with Product Marketing, Demand Generation, and Sales to align brand storytelling with go-to-market priorities and customer needs.
• Champion the Fleetio brand internally, ensuring our mission and values are consistently reflected in internal and external communications.
• Stay close to execution—writing, editing, and reviewing key materials when needed, while scaling processes and systems for long-term growth.

Your experience

• 10+ years of experience in brand, corporate communications, or integrated marketing roles, ideally within high-growth B2B SaaS companies.
• Proven success leading teams that deliver impactful brand campaigns and measurable growth in awareness and market recognition.
• Experience scaling a brand through major ARR growth stages ($100M–$300M+) and evolving messaging for broader enterprise reach.
• Strong media, analyst, and influencer relations experience, with a track record of securing meaningful coverage and industry visibility.
• Strategic storyteller with excellent written, verbal, and visual communication skills.
• Data-driven mindset with a focus on performance, measurement, and accountability.
• Hands-on, collaborative leadership style—comfortable mentoring young talent and working alongside your team to get things done.
• Curiosity, adaptability, and a bias for action in a fast-paced, high-growth environment.