Voice of Customer Analyst
TLDR
Help design and execute the Voice of the Customer program during the full customer lifecycle, utilizing both qualitative and quantitative data to enhance customer experience.
1. Customer Journey Management & Feedback Mapping
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Map feedback mechanisms (surveys, interviews, touchpoints) to key stages of the customer journey (e.g., onboarding, adoption, expansion, renewal).
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Identify gaps in feedback coverage and recommend opportunities to listen better at key inflection points.
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Work closely with CX, CS, Product, and Support to integrate VoC data into journey orchestration efforts.
2. Survey Program Design & Operational Data Pulls
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Design, launch, and manage surveys across the customer lifecycle (e.g., NPS, onboarding CSAT, transactional post deliverable CSAT, post-support CES, renewal sentiment).
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Pull operational customer data from systems like Salesforce, Zendesk, Einstein or Churn Zero to enrich analysis and provide context.
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Own data hygiene and tagging strategies for feedback systems (e.g., Qualtrics).
3. Churn Analysis & Predictive Insights
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Conduct structured root-cause analysis of churned accounts using internal systems, exit interviews, and customer success manager feedback.
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Identify patterns in behavior, engagement, and sentiment that correlate with retention risk.
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Partner with SalesOps and CS Ops to integrate churn predictors into customer health scoring models.
4. Closed-Loop Interviews & Direct Customer Communication
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Reach out to customers (both promoters and detractors) for follow-up interviews and deeper feedback exploration.
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Represent the company professionally in voice, video, and written communication with customers.
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Document key themes and escalate critical feedback to appropriate stakeholders.
5. Reporting, Storytelling & Insight Activation
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Translate customer feedback into clear, compelling insights for executives and functional teams.
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Build and maintain VoC dashboards that visualize sentiment, key themes, and trends over time.
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Present insights in regular cross-functional meetings to drive accountability and action.
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First years working experience in a Voice of the Customer, CX, Customer Insights, or Product Research role—ideally within a B2B SaaS environment.
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Hands-on experience with survey platforms (e.g., Qualtrics, Medallia, Typeform) and CRM/support tools (e.g., Salesforce, Zendesk, Churn Zero, Gainsight).
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Skilled in qualitative data coding and thematic analysis using tools like Dovetail or manual methods.
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Strong comfort with operational data pulls and data manipulation (Excel, SQL, BI tools like Tableau or Looker).
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Experience conducting structured customer interviews and synthesizing insights.
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Outstanding verbal and written communication skills—you can speak to both engineers and executives.
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Comfortable speaking directly with customers in a professional and empathetic manner.
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Highly collaborative, cross-functional mindset with strong attention to detail and data accuracy.
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Strategic thinker with a bias toward action and problem-solving.
Sophos builds advanced security solutions designed to protect against cyberattacks, delivering comprehensive services like Managed Detection and Response (MDR) and endpoint, network, and email security. Targeting organizations across the globe, Sophos serves over 600,000 clients, utilizing the expertise of their combined technologies following the acquisition of Secureworks. Their unique offerings interoperate through the Sophos Central platform, fortified by real-time threat intelligence from their dedicated threat teams.