VIP CRM Promo Manager

As part of our continued growth, Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.

We are on the lookout for a VIP CRM Manager to join our CRM Team in Minsk, Belarus.

What we want from you:

• Develop and manage the VIP branding strategy across all active markets;
• Plan and execute VIP promotional calendars in collaboration with CRM and VIP teams;
• Ensure all visual and written content is aligned with the brand identity and tailored to each local market;
• Coordinate branded content creation with the Design team for ongoing and special promotions;
• Collect and structure all ongoing CRM and Product communications;
• Create and maintain a communication map in Figma, displaying all touchpoints across channels (emails, banners, in-app messages, Snackbars, modals, etc.);
• Track and organize campaign status, progress, and ownership clearly for cross-team visibility.
• Review and evaluate incoming promotion or feature requests from the Product team;
• Analyze how new initiatives align with current gamification logic, campaign structures, and available resources;
• Gather and structure information about planned Product promotions to ensure timely campaign execution.
• Conduct competitor research and content evaluations;
• Review websites to assess UX, content clarity, and promotional messaging quality;
• Benchmark against industry practices to propose improvements.
• Work with cross-functional teams (CRM, VIP, Design, Product, Tech) to define project scopes and delegate tasks effectively;
• Ensure timely delivery of campaign assets and promotions;
• Identify bottlenecks in processes and suggest optimizations.
• Monitor performance of VIP promotions (engagement, conversion, retention);
• Adjust future campaigns based on insights and feedback;
• Provide regular updates to Head of CRM and VP of User Engagement.

Requirements

• At least 2 years of experience in a similar role (e.g., CRM Manager, VIP Promotions Manager, or equivalent);
• Proven track record of working with VIP clients;
• Proficiency in CRM systems (Optimove, FastTrack or similar) and analytics tools;
• Ability to create effective promotional mechanics and personalized offers;
• Strong understanding of client segmentation, loyalty programs, and retention metrics;
• High level of empathy and customer orientation;
• Ability to work in a fast-paced environment, multitask, and quickly adapt to changes;
• Creativity and analytical thinking;
• Proficiency in English at Upper-Intermediate level or higher;
• Competence in data tools (Excel, Tableau, Power BI).

Benefits

• Enjoy 3 health days to focus on your well-being.

• Take advantage of 25 paid calendar vacation days to explore, relax, and unwind.
• Get a $30 net per month sports compensation to stay active and healthy.
• Benefit from top-notch medical insurance for peace of mind.
• Indulge in a variety of snacks available in the office.
• Join us for exciting corporate events that foster team spirit and fun!