VIE - Go-to-Market Manager - U-Scan Calci (H/F)

Withings revolutionized connected health by launching the world's first Wi-Fi scale in 2009. Our award-winning ecosystem includes beautifully designed, easy to use connected devices for monitoring blood pressure, weight, activity, sleep, temperature, and more.

Now our devices are used for preventive health and weight-loss programs, telehealth and remote patient monitoring, and clinical studies. They are the key enabling technologies which support our partners’ strategies by accurately and reliably providing the data & metrics they need in order for their programs to be successful.

Under the joint supervision of the Head of E-commerce (US) and in close collaboration with the Head of Revenue Performance (France), the VIE Go-to-Market-Manager's primary mission will be to define, execute, and take full ownership of the commercial strategy for the U-Scan Calci cartridge.

The core purpose of this role is to decipher the target consumer niches (particularly individuals concerned by kidney stones), extract actionable insights, and implement all necessary tactics to boost sales and product adoption in the United States. He/she will act as a true entrepreneur within the team, with a clear mandate for identifying growth levers to scale-up sales of U-Scan Calci. He/she will then pave the way for the same business development approach for the other U-scan cartridges.

The main missions will include:

I. Niche Market & Business Modeling:

• Strategy Definition: Establish the detailed acquisition strategy for U-Scan Calci on the US market.
• Target Expertise: Develop a deep understanding of the product (technology and health implications) and the expectations, barriers, and purchasing journey of the target audience (patients, urologists, etc.).
• Prioritization: Identify and prioritize high-potential acquisition channels and growth experiments (SEO, Content, Paid Social, Niche Partnerships, Cold mailing, Trade shows…).

II. Growth Hacking & Execution:

• Launch & Execution: Lead end-to-end growth experiments (A/B testing on landing pages, automated emailing campaigns, conversion funnel optimization).
• On-the-Ground Acquisition: Conduct direct prospecting or partnership actions to "get their hands dirty" and discover initial growth levers.
• Content/Messaging: Adapt the copywriting and marketing message to specifically resonate with the target's health challenges (kidney stones).

III. Performance Tracking & Insights:

• Performance Monitoring: Define and track key performance indicators (KPIs) for the sales funnel growth (Surveys, CAC, conversion rate specific to the Calci niches).
• Analysis & Recommendations: Conduct post-mortem analyses on commercial operations and experiments to generate clear recommendations for product development and future strategies.

Competitive Intelligence: Maintain active competitive intelligence on connected health and urological products, including webscraping customer reviews to refine target profiling.

Requirements

• Master’s degree (business, engineering, data, marketing, entrepreneurship).
• Strong analytical skills and interest in health/tech topics.
• Ability to quickly understand scientific or technical concepts.
• Knowledge of digital marketing and/or growth (SEO, content, A/B testing, automation).
• Excellent communication skills, especially in English.
• Comfortable with digital tools (Sheets/Excel, CRM, automation tools).
• Entrepreneurial mindset, autonomy, curiosity, and a hands-on approach.
• Strong prioritization and performance-tracking abilities (KPIs, analysis).

Benefits

• Becoming part of one of the pioneers and global leaders in connected health, multiple-time award winner at the Consumer Electronics Show.
• Contributing to innovative and ambitious projects shaping the future of health, within an agile and fast-evolving environment.
• Joining an international company, member of the FrenchTech 120, with teams based in Issy-les-Moulineaux, Boston, Hong Kong, and Shenzhen.
• Actively participating in the continuous improvement of our products and services by beta-testing them before release — including during our many sports sessions with colleagues.
• Collaborating with passionate teammates and celebrating our collective successes!

All applications are reviewed independently of ethnic origin, beliefs, religion, gender, sexual orientation, or health status. Withings is committed to offering and ensuring equal opportunities for all candidates. Only authorized personnel (HR and Management) will have access to information related to your application.