Vice President (VP) of Marketing

About Thomas  

At Thomas, we imagine a world of limitless human potential — where people thrive through self-awareness and strong connections. For over 40 years, we’ve been a global leader in talent assessment, helping organisations recruit, retain, and develop exceptional people.

But now? We’re rewriting the rules.

We're no longer just a traditional assessment provider — we’re transforming into a disruptive SaaS company. With the launch of our new platform, Thomas Connect, we’re changing how teams communicate and collaborate. Think team profiling, behaviour comparison tools, and personalised development tips — all driven by psychometric insight and designed to help people work smarter together.

The Opportunity

We’re looking for a senior marketing leader to build and own Thomas’s global marketing and brand strategy — shaping how we show up in the market, how we fuel growth, and how we stand out in an increasingly crowded space.

This role operates at Board and SLT level, acting as the voice of the market and the customer. You’ll be responsible for setting a clear marketing vision, translating strategy into execution, and demonstrating measurable impact on revenue, reputation and growth.

You’ll partner closely with Sales, Channel and Alliances to ensure marketing consistently delivers qualified demand, actionable insight and a strong point of view. At the same time, you’ll strengthen the Thomas brand globally — increasing awareness, supporting expansion into new regions, and building long-term trust in our proposition.

This is a role for a commercially minded, confident marketing leader who blends creativity with rigour, and vision with delivery.

What You’ll Do

• Own the global marketing and brand strategy, ensuring it directly supports Thomas’s ambition, growth plans and commercial priorities.
• Represent Marketing at Board and SLT level, clearly articulating marketing strategy, investment, ROI and market perception of Thomas.
• Build a strong, trusted partnership with Sales, Channel and Alliances, ensuring marketing consistently fuels pipeline with high-quality demand and insight.
• Bring a clear point of view on how Thomas differentiates — translating our science, AI and CXI proposition into compelling market narratives.
• Demonstrate clear return on investment, giving the business confidence in how marketing spend is used and the value it creates.
• Help the organisation deeply understand its markets and customers, providing insight that improves strategic decision-making.
• Strengthen our brand and reputation globally, increasing awareness and supporting expansion into new regions and markets.
• Lead digital marketing transformation, including SEO, marketing automation, analytics and data-driven decision-making.
• Own the overall marketing budget, making smart, disciplined investment choices and driving high-quality outcomes without unnecessary cost.

Requirements

• A senior marketing leader with experience building and executing global, growth-oriented marketing strategies.

• Commercially sharp, with a proven ability to demonstrate clear ROI and revenue impact from marketing investment.
• Confident operating at Board and executive level, influencing strategy and challenging thinking with insight and evidence.
• Experienced partnering closely with Sales and commercial teams to drive demand, pipeline and growth.
• Strong strategic thinker with a creative edge and a clear point of view on differentiation and brand.
• Comfortable leading digital marketing, automation, analytics and data-led optimisation.
• Curious, market-focused and customer-obsessed — always looking for insight that sharpens decision-making.
• Pragmatic, decisive and able to balance ambition with focus and discipline.

Why Thomas

• Shape the future of people science: Play a defining role in how Thomas shows up globally as an AI-powered people science platform.
• Influence at the highest level: Be a trusted voice at Board and SLT level, shaping strategy and growth.
• Build something meaningful: Strengthen a brand with real purpose — helping organisations unlock human potential through connection.
• Work with ambitious, talented people: Collaborate across Sales, Product, Science and CXI in a high-performing culture.
• Flexibility and trust: We focus on outcomes, not presenteeism.

Be part of something transformative.

Join Thomas and help define how the world understands connection, talent and performance — at scale.

Thomas Perform – Our Talent Assessment Tool

At Thomas, we don’t just use CVs and interviews to make decisions — we use our own science too. Thomas Perform is our own Talent Assessment Tool that helps us understand the behaviours, environment, and traits needed to succeed in this role.

We’ve created a job profile for this position, and it’ll be used to guide our process — giving us a deeper, more unbiased view of what makes a great fit. You’ll learn more about it as you progress.

Benefits

• Holiday – 25 days per annum, plus the opportunity to purchase up to an extra 5 days per annum through the salary sacrifice holiday buy scheme.
• Early Finish Friday - Finish at 15:00 all year round.
• Hybrid Working (primarily working from home with some days as agreed with the People Manager from the office).
• An extra day off for your birthday and for moving house!
• Employment Assistance Programme - Access to Champion Health which provides a complete support network that offers expert advice and compassionate guidance and is accessible 24 hours a day, 7 days a week, 365 days a year.
• UK Healthcare – cash plan where members of Team Thomas can claim back for various healthcare appointments (including dental and optical).
• Gym Membership – Thomas will either pay up to £28 per month towards gym membership at any nationwide gym, or £28 per month towards membership at The Marlow Club (a gym and swimming pool located close to the Marlow office).
• Perkbox – a communication, health & wellbeing, and discount portal, allowing members of Team Thomas to keep up to date with business news, access information on health & wellbeing offerings and access discounts on a wide range of retail products and leisure activities.
• Personalised Feedback Session - with an enablement specialist to gain insight into own Thomas insights.
• Dress down policy – other than for client facing meetings where appropriate.
• Enhanced Maternity and Paternity Scheme.
• A Salary Sacrifice Pension Scheme.