Vice President, Travel & Hospitality

ABOUT ORCHESTRA

Orchestra is a full-service marketing-communications firm that offers clients across sectors unparalleled strategy, storytelling, and data science expertise. Its growing team of 700+ storytellers and strategists is shaping what's next in communications, with experience that spans consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality and arts and culture, to name a few. Since 2022, Orchestra has acquired nine firms, including: BerlinRosen, Civitas, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THE TRAVEL & HOSPITALITY TEAM

Our growing Travel & Hospitality team works on some of the  most coveted destinations and award-winning hospitality brands and attractions around the globe. Our clients cross all sectors of travel and hospitality, spanning international destinations and airlines to hotel brands and design-forward boutique properties, including Los Angeles Tourism, New Zealand Tourism, Marriott International Distinct Select Brands, Singapore Airlines, Bunkhouse Hotels, Trailborn Hotels & Resorts, INNESS, MOLLIE Aspen, SUMMIT One Vanderbilt and more.  

ABOUT THIS ROLE

Orchestra is seeking a  Vice President, Travel & Hospitality to join our team. In this role you will help lead and supervise our Orchestra Travel division’s growing portfolio:

• New Business: Support new business efforts and help drive new business opportunities, inclusive of networking, scouting, brainstorming, proposal development and presenting, through agency selection, contracting and new client onboarding  
• Client Leadership: Forge and nurture effective relationships with clients, while providing strategic counsel and oversight to account teams across a mix of clients - from major destinations to small hotels, ensuring account teams deliver against aligned KPIs
• Team Leadership: Close communication with Executive leadership team, inclusive of managing agency workload and client portfolio at large, while serving as team leader in providing mentorship to  staff, and driving a culture of collaboration and accountability across Orchestra Travel

Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.

ACCOUNTABILITIES AND QUALIFICATIONS

As the Vice President, Travel & Hospitality, you will manage …

Client & Business Development

• Drive new business growth by identifying opportunities, developing proposals, and pitching to prospective clients.
• Build and maintain relationships with clients, industry leaders, and decision-makers to expand the agency’s network and pipeline.
• Represent the agency at conferences, networking events, and thought leadership forums to enhance visibility and attract business.

Strategic Client Leadership

• Develop and maintain strong client relationships, as a key strategic leader within Orchestra’s travel division. Oversee the development of public relations strategies for a diverse client base: destinations, tourism boards, and resorts & hotel brands
• Oversee team members to ensure quality of day-to-day account management and results, while driving long-term strategic planning 
• Coordinate across internal and external teams to deploy Orchestra’s integrated services (influencer relationships, strategic partnerships, AI research) to meet clients’ goals

Team Leadership 

• Oversee team of senior, mid and junior-level positions, identifying and providing learning opportunities and fostering a commitment to ongoing feedback and growth
• Work closely with Executive leadership on planning to ensure that the team is running efficiently
• Contribute to the thought leadership of the Orchestra travel team  through writing, and participation in industry forums and events 
• Work with executive leadership to help develop and manage client scopes

Essential skills:

• 8+  years of experience working in strategic communications and media relations in the Travel & Hospitality. Agency experience is a plus
• Strong network in the hospitality and tourism sector (destinations, hospitality, travel tech, airlines, etc.)
• Experience in new business development, with a strong network of industry contacts. Track record of sourcing and securing new business
• Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team. Experience in mentoring and coaching a team in a fast-pace, evolving environment
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively

WORKING AT ORCHESTRA

Salary (commensurate with experience and skills): $130,000 - $150,000, plus eligibility for an end of year bonus based on firm, team and individual performance.

Benefits: 

• Medical, dental, and vision insurance for employees and dependents
• Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
• 401K with a 4% employer match and no vesting period
• Generous paid time off
• Pre-tax commuter benefits
• Mobile phone reimbursement for data and minutes
• Employer-funded life insurance
• Discounted annual bikeshare membership
• Corporate discounts through Tickets at Work

#LI-Hybrid
#LI-BM1