Title: Vice President of Sales
Location: US (East Coast)
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Role Overview
The Vice President of Sales is a front-line sales leader responsible for driving revenue growth, pipeline health, and execution excellence across their assigned territory within Enterprise or Commercial business segments. This role is accountable for quota attainment, forecasting accuracy, talent development, and disciplined sales execution.
As a key member of the sales leadership team, the VP of Sales partners closely with the SVP of Sales and cross-functional stakeholders to translate company strategy into consistent, repeatable sales outcomes. This is a hands-on leadership role requiring active engagement in deals, coaching, and territory execution.
Key Responsibilities
Revenue & Execution
- Own and deliver regional revenue targets across Enterprise and Commercial segments
- Drive consistent execution of the sales process, from pipeline generation through close
- Maintain strong pipeline coverage, deal hygiene, and forecast accuracy
- Actively inspect and coach deals, including participation in key customer meetings and negotiations
- Identify risks and opportunities early and implement corrective actions as needed
Team Leadership & Development
- Lead, coach, and develop a team of Enterprise and Commercial Account Executives
- Set clear performance expectations and hold the team accountable to outcomes and behaviors
- Conduct regular 1:1s, pipeline reviews, deal reviews, and performance coaching
- Build a high-performance, inclusive sales culture focused on results, learning, and continuous improvement
- Partner with Sales Enablement and HR on onboarding, ramp, and ongoing skill development
Territory & Market Management
- Own territory strategy and coverage model for the region
- Ensure effective account segmentation, prioritization, and resource allocation
- Partner with Marketing, BDRs, and other stakeholders to drive demand and pipeline within the territory
- Provide market and customer feedback to inform product, pricing, and GTM strategy
Cross-Functional Collaboration
- Partner closely with:
- Revenue Operations on forecasting, reporting, and territory design
- Marketing on pipeline generation and campaign effectiveness
- Customer Success on handoffs, renewals, and expansion opportunities
- Product and Leadership on customer insights and competitive dynamics
Qualifications & Experience
- Proven success leading front-line sales teams in a B2B environment
- Experience managing both Enterprise and Commercial sales motions
- Strong track record of meeting or exceeding revenue targets
- Demonstrated ability to coach sellers and improve performance through inspection and development
- Experience operating in a ~$50M–$200M revenue organization or similar growth-stage environment
- Strong forecasting discipline and comfort operating in data-driven sales environments
- Ability to balance strategic thinking with hands-on execution
- Excellent communication, leadership, and stakeholder management skills
Leadership Attributes
- Hands-on, coach-first leader who is comfortable in the field
- High accountability with a practical, solutions-oriented mindset
- Comfortable operating with ambiguity and evolving processes
- Collaborative leader who partners well cross-functionally
- Strong business judgment and customer-centric orientation
Travel Requirements
- The VP of Sales is expected to spend meaningful time in the field, actively coaching sellers, engaging with customers, and supporting key deals.
- Expected travel is approximately 40–60%, including regular visits to customers, field time with Account Executives, and attendance at regional and company-sponsored events.
- Occasional travel outside the assigned territory may be required for company meetings, leadership offsites, and cross-regional collaboration.
Why AppViewX?
AppViewX caters to a wide range of customers from Fortune 1000 companies, including six of the top ten global commercial banks, five of the top ten global media companies, and five of the top ten managed healthcare providers. Over the years, we grew our diverse team, perfected our automation platform, and expanded our global footprint to India, North America, United Kingdom, and Australia. Today, we are headquartered in New York City and have come a long way by optimizing opportunities to create lasting relationships with enterprises, gaining unshakable customer trust along the way.
AppViewX is proud to be an Equal Employment Opportunity Employer. It is AppViewX’s policy to afford equal employment opportunities to all employees regardless of race, color, national origin, ancestry, religion, citizenship status, gender, gender expression or identity, sexual orientation, age, marital status, military or veteran status, pregnancy, disability, genetic information, arrest record, or other protected class under state, federal, or local law.
Our Values
At AppViewX, our values reflect how we work together in practice—not just what we aspire to. They show up in everyday decisions, how we collaborate across teams, and how we treat each other while building and delivering our work. If these values resonate with you, you’ll likely feel at home here.
- Clarity: We interact with transparency, simplicity, and shared purpose.
- Unity: We build unity through mutual respect, trust, and collaboration.
- Innovation: We stay curious, challenge assumptions, and drive continuous improvement.
- Speed: We act with urgency, focus, and follow-through to deliver results fast.
- Precision: We bring accuracy, consistency, and care to everything we do.
