At Brandwatch, a Cision product, we don’t just follow trends—we create them. Our people are at the heart of how we help brands around the world be seen and understood. We combine pioneering AI-driven consumer intelligence with industry-leading social media tools to empower our clients with the insights they need to make real-time, data-driven decisions.
Here, your voice matters. We foster a culture where innovation thrives, and ideas are transformed into action. Whether you’re analyzing AI-powered insights, building meaningful relationships with clients, or pushing the boundaries of what’s possible, your contributions will shape the future of social engagement.
Join us and be part of a team that’s redefining how brands connect with their audiences. Your growth is our success, and together, we’ll drive the conversations of tomorrow while creating authentic connections that matter.
Empower your impact at Brandwatch. Be seen, be understood, be you.
As Vice President, Product Management, you will oversee the product management function for Brandwatch’s Social Media Management (SMM) product line. The ideal candidate will bring deep expertise in B2B cloud software, strong strategic and market analysis skills, and a proven track record of leading product teams to achieve commercial success in mature product categories.
You will be responsible for setting and executing the product vision and roadmap, closely monitoring market trends and competitive dynamics, and partnering cross-functionally with engineering, design, sales, marketing and customer teams to deliver exceptional products that meet customer needs and drive company revenue growth.
This role is open to candidates based in New York, Chicago, and Boston.
Key Responsibilities & Expectations
-
Product Strategy & Roadmap Development:
- Define the vision and long-term strategy for your product line, ensuring alignment with overall business goals and market demands.
- Lead roadmap planning, balancing customer feedback, competitive insights, product and commercial data,and emerging market opportunities with development resources and company priorities.
- Establish and model discovery habits to regularly engage with customers and the market and ensure your teams stay close to their customers and users.
- Track and analyze product performance metrics, customer adoption, and revenue impact to optimize the product lifecycle and identify areas for expansion or improvement.
- Oversee the team’s prioritization process to ensure timely delivery of impactful product enhancements.
Team Leadership & Development:
- Lead, mentor, and develop a team of product managers, fostering a culture of collaboration, customer obsession, and accountability.
- Establish clear objectives and KPIs for the team, providing regular feedback, coaching, and career development opportunities to promote a high-performing product organization.
- Drive a metrics-driven culture within the product team, particularly focused on business outcomes.
Cross-functional Collaboration:
- Work closely with engineering & design to ensure alignment on product roadmap, goals, requirements, and delivery timelines.
- Partner with sales, marketing, servicesand customer success teams to develop go-to-market strategies, product positioning, and pricing & packaging that maximize product adoption and revenue growth.
- Collaborate with go-to-market teams on launch activities, sales enablement, and customer training, ensuring a seamless and impactful product release process.
Presentations & Stakeholder Communication:
- Provide regular updates to executive leadership and key stakeholders on product performance, roadmap delivery, market insights, and upcoming priorities.
- Prepare quarterly reviews, outlining achievements, challenges, and strategic adjustments needed for ongoing product success.
- Present to customers and prospects in a variety of settings with clarity and confidence.
Qualifications
- 12+ years of experience in product management, with 5+ years in a senior leadership role (Director, Sr. Director or VP level) at a B2B cloud software company.
- Proven experience managing mature products in highly competitive markets.
- Demonstrated ability to lead and develop product management teams, fostering collaboration and a high-performance culture.
- Deep understanding of product management best practices, cloud technologies, SaaS models, and enterprise software trends.
- Strong strategic, analytical, and financial acumen with the ability to make data-driven decisions that align with business objectives.
- Excellent communication and interpersonal skills, with a track record of successful cross-functional collaboration.
- Experience with Agile methodologies and product management tools.
Preferred Qualifications
- Experience working with B2B marketing technology or enterprise social media technology.
- MBA or equivalent advanced degree preferred.
First 90 Days/KPI's
- Evaluate team and team structure and make recommendations to ensure team health and proper structure. Assess team processes for discovery, roadmapping and delivery execution.
- Support delivery of the team’s current priorities.
- Establish understanding of product portfolio, current roadmap and key stakeholders. Work closely with engineering and design to establishing working cadences, expectations and collaboration.
- Analyze existing roadmap and supporting data to validateor course correct as needed to keep the team moving forward. Assess the product vision and create certainty for the teams on direction.
If you’ve found our job opportunity interesting but you don’t meet all of the requirements, it’s still worth applying. We’d love to hear from you!
At Cision, we're revolutionizing the way brands connect with their audiences. We provide PR, marketing, and social media professionals with the tools they need to excel in today's data-driven world, enabling them to see and be seen, understand and be understood by the audiences that matter most. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, empower over 75,000 companies and organizations, including 84% of the Fortune 500, to achieve their goals.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com
