Vice President of Product Marketing

Vice President of Product Marketing

Location: This role is available for hybrid work (2 days in office) from our London or Chicago office or in our hub locations: Austin or Boston

About Showpad

Founded in 2011, Showpad provides the leading Enablement Operating System (eOS). The Showpad eOS® unites marketing and sales teams to deliver revenue-driving experiences. We help your teams empower sellers with relevant content and training to engage buyers and close sales with confidence. 

Showpad supports strategic alignment and efficiency across revenue teams. We partner with organizations of all sizes and maturity levels in more than 50 countries, including Dow, GE Healthcare, Dupont, and Coca-Cola EuroPacific Partners. 

Showpad is dual-headquartered in Chicago, IL and Ghent, Belgium and powered by a diverse global workforce. For more information, visit showpad.com.

About the Vice President of Product Marketing role at Showpad:

Showpad is seeking a strategic and results-driven Vice President of Product Marketing to lead the global product marketing function. This role combines vision and execution—translating our product roadmap into compelling, customer-centered value propositions that drive adoption, retention, and revenue impact. The ideal candidate is a strong storyteller and market strategist, with a proven track record of influencing product direction, validating product-market fit, and aligning messaging to customer needs and willingness to pay. They will lead go-to-market strategy, analyst relations, and team development, playing a critical role in positioning Showpad’s eOS as the essential solution for transforming revenue team performance.

Key Responsibilities:

Strategic Leadership:

• Lead marketing strategy for Showpad’s eOS, positioning it as the essential solution for transforming revenue team performance.
• Craft value propositions that highlight real-world impact, differentiation, and customer willingness to pay.
• Partner with product leadership to shape the long-term eOS vision, driving innovation aligned with market shifts and customer needs.
• Translate the roadmap into clear, benefit-driven messaging that reinforces product-market fit and resonates with our ideal customer profile.

Product Vision and Strategy:

• Identify emerging market opportunities and guide product evolution to deepen product-market fit.
• Deliver market insights and feedback—especially around pricing sensitivity—to influence roadmap decisions.
• Co-develop product vision that meets demand and drives advantage, grounded in willingness to pay.
• Ensure customer needs, trends, and competition are integral to product planning.

Go-to-Market Execution:

• Lead GTM strategy for launches, ensuring clear, consistent messaging that reflects value and price alignment.
• Collaborate with sales and CS to drive adoption, retention, and continuously improve product-market fit.

Analyst Engagement:

• Own analyst relations to boost visibility and shape market perception.
• Maintain strong relationships and incorporate insights into messaging and GTM plans.

Team Management:

• Build and lead a high-performing team, focused on positioning and communicating product value.
• Provide direction and coaching that fosters excellence and market-driven thinking.

Qualifications:

• 10+ years of experience in product marketing, with a strong track record in the tech industry.
• Demonstrated expertise in creating and executing successful product marketing strategies.
• Proven leadership skills with experience in team development and mentorship.
• Strong collaboration skills with the ability to influence cross-functional teams.
• Experience in analyst relations and positioning companies as industry leaders.
• Deep understanding of storytelling and narrative development to simplify complex ideas.

Company Highlights: 

Founded in 2011, Showpad is the world’s leading Enablement Operating System (eOS™). We align Sales and Marketing teams around impactful content and measurable engagement, enabling sellers to build unique buying experiences and continuously improve conversion rates. Sellers close more deals – faster – with Showpad.

With dual-headquarters in Ghent and Chicago, regional offices in London, Munich, Bucharest and Wroclaw, and remote hubs across the US and EMEA, Showpad is powered by a diverse global workforce of more than 400 people. Our employee value proposition centers around impact, purpose and belonging. Our culture is based on flexibility, trust and setting people up for success. At Showpad, we foster inclusion, innovate for impact and never stop to raise the bar. We take serious care of our people but never take ourselves too seriously.

What you can expect from Showpad

We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We’re building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether that’s paid parental leave, paid holidays (including Juneteenth and paid time off to vote), paid time off to volunteer at non-profit organizations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you. 

We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.

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