Vice President, Marketing

At Trackforce, we are transforming how physical security operations are managed around the world. As the leading SaaS platform for physical security workforce management, we provide security companies and organizations with a streamlined solution to manage their guard forces, respond faster, operate more efficiently, and reduce costs — all while staying focused on safety and protection. We support 4,600+ clients across more than 50 countries and are proud to be a growing team of 300+ professionals. With our headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a hybrid work environment that combines flexibility, connection, and meaningful impact. About the Role  The Vice President of Marketing will lead Trackforce’s global strategy to create predictable and scalable pipeline growth across both target segments. This executive will own the design, execution, and measurement of integrated demand programs that blend digital, ABM, partner, and field marketing.  This is a strategic and hands-on leadership role, requiring a data-driven operator who can move seamlessly from high-level planning to tactical execution. The VP will also own content strategy and resources, ensuring that storytelling, campaigns, and product alignment fuel pipeline performance across regions.  Key Responsibilities

Strategy & Leadership

Architect and evolve a global demand generation framework that accelerates qualified pipeline creation and revenue growth across MM and Enterprise segments.

Lead, mentor, and scale a high-performing team across digital, ABM, campaign, content, and marketing operations disciplines.

Partner with the CEO, CRO, CCO, and VP Product Management to define investment priorities, pipeline targets, and integrated GTM plans.

Content & Campaign Excellence

Own the global content strategy and resources, establishing a content engine that delivers persona-targeted, funnel-aligned assets including thought leadership, white papers, customer stories, product explainers, and executive briefings.

Build a content center of excellence to ensure message consistency across regions, products, and buyer stages.

Partner closely with Product Management and Product Marketing to translate product innovation and use cases into compelling content and demand programs.

Drive integrated, multi-touch campaigns across CSOs, CFOs, and Operations leaders in both Guarding Services and Corporate Security segments.

Deploy account-based marketing (ABM) strategies for top enterprise targets using intent data, personalized journeys, and buying-group orchestration.

Implement scalable lead scoring, routing, and handoff models in collaboration with RevOps to maximize velocity and conversion.

Digital & Ecosystem Marketing

Oversee all digital performance marketing — SEO, SEM, paid social, retargeting, and programmatic — to ensure optimal CAC efficiency and ROI.

Lead data-driven experimentation and funnel optimization, leveraging analytics and automation to improve conversion rates.

Alignment & Analytics

Collaborate with Product, Sales, and RevOps leadership to align campaign themes, product launches, and forecasted pipeline impact.

Establish a robust measurement and attribution model linking marketing investment to pipeline, ARR, and ROI.

Present actionable insights, forecasts, and performance updates to the executive team and Board.

Qualifications

10+ years of progressive B2B SaaS demand generation experience, including at least 3–5 years in a VP or senior-director role.

Proven success scaling demand engines in Enterprise and Mid-Market SaaS environments.

Deep expertise in ABM, content strategy, intent data, digital performance marketing, and pipeline analytics.

Demonstrated partnership with Product and Sales to influence go-to-market strategy and product adoption.

Strong operational command of HubSpot, Salesforce, and attribution tools (e.g., Bizible, 6sense, Demandbase).

Track record of achieving 3–5x pipeline coverage and measurable CAC efficiency improvements.

Bachelor’s degree required; MBA or advanced degree preferred.

Preferred Skills

Experience marketing to security, safety, or facilities technology markets strongly preferred.

Deep understanding of enterprise buying committees and multi-stakeholder decision cycles.

Familiarity with international demand generation, localization, and region-specific buyer behavior.

Ability to thrive in a fast-paced, metrics-driven, and collaborative environment.

Why Trackforce

Opportunity to lead the global marketing engine of a security technology leader.

Direct impact on pipeline growth, brand authority, and enterprise expansion strategy.

Highly collaborative executive team with an ambitious growth agenda and strong market momentum.