Vertical Short-Form Ideation Producer

ABOUT CHANGING LIVES PRODUCTIONS:

Changing Lives Productions is the in-house video production company of Dhar Mann Studios, the #1 creator of scripted positive content online. With over 163 million followers and 45+ billion views across YouTube, Facebook, Instagram, and TikTok, our videos receive more than 1 billion views each month.

We produce several hours of original content weekly with messages of compassion, kindness, and altruism that resonate with viewers of all ages. Our stories tackle real-life challenges and deliver powerful life lessons that resonate with global audiences.

Founded by Dhar Mann, named the “Moral Philosopher of YouTube” by The New York Times, a Time Top 100 Creator, and ranked #2 on Forbes’ 2025 Top Creators list—our founding principle is simple but ambitious: We’re not just telling stories. We’re changing lives.

BIG PICTURE:
We’re looking for an ideas-first creative who can turn one strong insight into ten scroll-stopping videos.

If you’re the person who constantly saves viral videos, rewrites hooks in your Notes app, and can explain why something worked instead of just saying “it popped”… keep reading.

This role is about thinking, not editing.

Why This Role Matters:
Short-form isn’t an afterthought here — it’s the front door.
Your edits will be seen by millions, shape culture, and set the standard for what great vertical storytelling looks like.

HOW YOU’LL SPEND YOUR TIME:

• Generate high-performing short-form ideas for TikTok, Reels, and Shorts
• Develop viral hooks that stop the scroll in the first 1–3 seconds
• Identify repeatable formats we can turn into series, not one-offs
• Spot trends early and adapt them to fit Dhar’s voice and values
• Design ideas with retention in mind (open loops, escalation, payoff)

• Create concepts that naturally allow for brand integration
• Collaborate with editors and producers to bring ideas to life

WHAT YOU HAVE:

• You understand short-form storytelling at a systems level
• You can manufacture emotion quickly: heart, surprise, tension, humor 
• You know why people swipe away — and how to stop it
• You think in hooks, formats, and repeatability
• You’re obsessed with what’s working right now
• You can explain your thinking clearly and simply

BONUS POINTS:

• You can name formats that are working across multiple creators
• You think like a creator and a strategist
• You naturally think about brand safety and sponsorship fit
• You’ve studied Dhar Mann content and understand the tone

WHO OVERSEES YOU:

The position reports to Dhar Mann.

WHERE IT ALL GOES DOWN:

All things creative take place at our studio in Burbank, California.

WHEN THE MAGIC HAPPENS:

This is an on-call role, days and hours will vary depending on coverage and production schedules.