Job Summary
The job holder will be responsible for defining and executing VUZ VAS product strategy.
He/she will be working closely with cross-functional teams to develop, launch, and manage VAS offerings that add significant value to the app customer base and contribute to the business growth.
Responsibilities
-
VAS Product Strategy:
-
Develop and execute a comprehensive VAS product strategy aligned with company goals and industry trends.
-
Identify and prioritize VAS opportunities and enhancements based on market research and customer feedback.
-
Define clear product roadmaps, goals, and KPIs.
-
Product Development:
-
Lead the end-to-end product development lifecycle for VAS offerings.
-
Collaborate with cross-functional teams, including engineering, design, and marketing, to ensure successful product launches.
-
Conduct feasibility studies, cost-benefit analyses, and risk assessments for new VAS initiatives.
-
Customer-Centric Approach:
-
Gather customer insights through research, surveys, and feedback to inform VAS product enhancements.
-
Define and communicate the value proposition of VAS products to different customer segments.
-
Monitor customer satisfaction and respond to customer inquiries and concerns.
-
Competitive Analysis:
-
Stay informed about industry trends and competitive offerings in the VAS space.
-
Conduct competitive analyses to identify opportunities and threats.
-
Position our VAS products effectively in the market.
-
Marketing and Promotion:
-
Collaborate with the marketing team to create and implement marketing plans that drive VAS product awareness and adoption.
-
Develop marketing collateral, sales tools, and campaigns to support VAS product launches.
-
Participate in product-related marketing events and presentations.
-
Performance Monitoring:
-
Establish and track key performance indicators (KPIs) to measure the success and adoption of VAS products.
-
Analyze data and customer feedback to make data-driven decisions and iterate on product improvements.
-
Prepare regular reports and updates for senior management.
Requirements
-
Bachelor's degree in Business, Marketing, Engineering, or any related field (Master's degree preferred).
-
Proven experience in product management, specifically with VAS products in the telecommunication or related industries.
-
Strong understanding of VAS technologies, market dynamics, and customer needs.
-
Exceptional project management and organizational skills.
-
Strong analytical and problem-solving abilities.
-
Excellent communication and presentation skills.
-
Ability to thrive in a fast-paced, collaborative environment.
