User Acquisition Manager Team Lead (Meta)

As a User Acquisition Manager Team Lead (Meta), you’ll drive Meta marketing strategy for multiple high-growth products while leading a team of talented UA Managers. With a six-figure monthly budget at your disposal and the freedom to shape processes, you’ll mentor your team, build acquisition frameworks, and scale growth through data-driven decisions. This is a leadership role for someone who combines strategic thinking, strong people management, and deep Meta expertise. About the company: United Tech is a global IT product company shaping the future of real-time social connection. With millions of users across North America, Europe, LATAM, and MENA, we build next-gen mobile and web apps for live-streaming and social networking. Our platforms enable connection at scale fast, interactive, and deeply engaging. The market is projected to exceed $206B by 2030, and we are already leading the evolution. Founded in Ukraine, scaling worldwide. Are you in? In this role you will

Build, mentor, and lead the Meta UA team (2–5 people): set goals, prioritize tests, and conduct performance reviews

Develop and execute Meta Ads strategy (Mobile + Web2App + App2App) for company products

Build Meta infrastructure for traffic acquisition — accounts, credit lines, integrations, and landing assets

Plan and manage large-scale budgets ($300K–1M+ monthly)

Monitor and optimize key performance metrics: CPA, CTR, IPM, CR, ROAS, LT0/LT7 ROMI

Design and implement creative and funnel testing frameworks across creatives, landings, and geos

Collaborate closely with Product, Analytics, and Creative teams to maximize ROMI

Build and optimize Web2App (Click → Landing → App Store → Install) and App2App (App → Deep Link → Install/Purchase) funnels

Prepare regular reports and presentations based on test results and insights

Maintain close communication with ad network managers

Initiate and validate new hypotheses to scale growth

It’s all about you

Proven experience in mentoring and leading a UA or performance marketing team

3+ years of hands-on experience running Meta Ads for mobile apps (iOS/Android)

Strong expertise with Web2App and App2App funnels

Advanced knowledge of Ads Manager, Business Manager, Events Manager, and Conversion API

Experience with MMPs (AppsFlyer, Adjust)

Understanding of SKAN 4.0, iOS privacy limitations, and optimization for SKAdNetwork

Strong analytical mindset, with experience in BI tools (Tableau, Power BI)

Deep understanding of creative pipelines — testing, iteration, IPM/CTR analysis, and scaling frameworks

Experience with automation for campaign testing, bidding, and management

Upper-Intermediate+ English for communication and documentation

Systematic mindset, attention to detail, and ownership attitude

Experience prioritizing hypotheses and building UA testing systems

Ability to sync cross-functional teams (UA, Product, Creative)

Growth mindset:  ready to test, fail fast, and iterate faster

What we offer

Care and support: 

20 paid vacation days, 15 sick days, and 6 additional days off for family events

Up to 10 additional days off for public holidays

100% medical insurance coverage

Sports and equipment reimbursement

Team building events, corporate gifts, and stylish merch

Financial and legal support

Position retention and support for those who join the Armed Forces of Ukraine

Participation in social initiatives supporting Ukraine

Comfortable working environment:

Work from our Kyiv hub or remotely with a flexible schedule 

Modern equipment or depreciation of your own tools

Investment in your future:

Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche

70% of our heads and leads have grown into their roles here – so can you!

Performance-oriented reviews and Individual Development Plans (IDPs)

Reimbursement for professional courses and English classes

Corporate library, book club, and knowledge-sharing events

Hiring process

Intro with recruiter

Tech interview

Test task

Bar- Raising

Reference check

Offer