User Acquisition Manager (Google Ads)

Who Are We?
We are SmartyMe — one of the biggest microlearning apps in the world, used by millions of users across Tier-1 markets.

Our mission is to make learning a daily habit for everyone. We scale through performance marketing, product excellence, and systematic growth.

User Acquisition is a core growth engine for us.
We already operate at scale in paid channels and are now actively expanding and strengthening our Google Ads direction as a standalone, owned growth channel.

We have strong internal UA expertise and infrastructure — and we’re ready to go deeper.
We’re looking for someone who wants to own the Google channel end-to-end and help us build scalable acquisition systems on top of it.

We work with a performance-based compensation model that allows us to pay at the top of the market for real results and impact.

At SmartyMe, UA managers don’t just run campaigns — they build growth channels.

What You'll Do:

•  Own Google Ads channel end-to-end
•  Launch and scale campaigns across:
  • Search
  • GDN
  • Demand Gen
  • Performance Max
•  Work hands-on inside accounts and campaign structure
•  Increase spend and scale volumes with ROI focus
•  Design testing and scaling frameworks
•  Build campaign architecture and channel structure
•  Develop automation and rule-based optimization approaches
• Work with analytics and product teams on funnel performance
•  Identify growth levers across keywords, creatives, audiences, and funnels
•  Maintain process and testing documentation

In Your First 3 Months, You Will:

• Take hands-on ownership of Google Ads campaigns
• Launch and structure campaigns across key formats
• Establish testing and scaling framework
• Identify first scalable growth opportunities
• Increase controlled spend with efficiency targets
• Propose first automation and system improvements

What We’re Looking For

We are looking for a UA Manager (Google Ads) to fully own and scale our Google acquisition channel.

This is a hands-on role.

You will personally launch, manage, optimize, and scale campaigns across Google formats — while building structure, processes, and future automation on top of the channel.

Unlike Meta, where we already have deep automation, here you’ll have the opportunity to help design and build automation and systems from the ground up — on top of an existing performance foundation.

This role is for someone who wants:
        •        channel ownership
        •        scale responsibility
        •        system building
        •        growth impact

The Ideal Profile

• 3+ years in User Acquisition / Performance Marketing
• Strong hands-on experience with Google Ads
• Practical experience with:
  • Search
  • GDN
  • Demand Gen / Discovery
  • Performance Max
• Experience scaling paid acquisition budgets
• Experience with subscription or B2C digital products
• Strong analytical and experimentation mindset
• Understanding of funnels (web2web, web2app, app — any mix)
• Comfortable owning a channel independently
• Experience with rules, scripts, or automation — a plus
• Strong Excel / Google Sheets skills
• English B1+

Hiring Process

1. Recruiter screening
   
2. Skills assessment
3. Leadership interview

Why You’ll Love Working With Us:

Channel Ownership

You own Google Ads as a growth direction — not a small piece of traffic.

Hands-On Impact

You run campaigns yourself and directly influence scale and performance.

Build Systems, Not Just Campaigns

Opportunity to design and implement automation and scalable structures.

Real Growth Challenge

Your mission is to grow volumes — not just maintain efficiency.

Top-of-Market Upside

Performance compensation model rewards real results.

Product With Momentum

SmartyMe — one of the biggest microlearning apps globally, growing at scale.