User Acquisition Manager
TLDR
Support user acquisition at Bumble and Badoo through data-driven campaigns across various media, while launching into new markets and analyzing competitive landscapes.
-
Be responsible for planning, buying, and optimising user acquisition campaigns across various paid social, paid search, and programmatic channels (Tiktok, Meta, Google Ads, etc)
-
Analyze the effectiveness of campaigns across multiple channels and geos, optimizing campaign and creative performance to meet KPIs
-
Work closely with our Growth Creative team to introduce new ad creatives, collaborate on creative strategy, and help develop breakthrough creative ideas to draw in new users
-
Help launch and guide user acquisition in new, exploratory markets and channels using competitive and market intelligence
-
Responsible for producing reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations
-
Proactively contribute to team meetings, team initiatives, and knowledge sharing
-
2-5 years of proven experience in performance marketing / user acquisition using channels such as Google UAC, Apple Search Ads, Facebook, Snapchat & TikTok
-
Strong analytical skills with an ability to make data-driven decisions
-
You are comfortable with numbers and have a passion for processing and analyzing data
-
Experience leveraging acquisition channels to drive revenue and/or user acquisition growth
-
Strong Excel and analytical skills are required, SQL is a plus
-
Experience working in a distributed team across different geographies
-
Knowledge of the digital marketing channels, and up-to-date on privacy/attribution challenges in the industry
-
You are comfortable working to meet deadlines and targets
-
Direct experience with analytics and attribution solutions and exposure to data visualization/BI tools
-
You are comfortable in a fast-paced environment where you communicate daily with world-class talent from our global teams including
-
You are positive and committed with a 'can-do' attitude and a flexible approach
-
You are a problem solver and a forward thinker
-
You have great communication skills, both verbal and written
-
You are deeply passionate about Bumble’s brand vision and values
Benefits & Perks
Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.
Unlimited PTO + 1 company-wide week off + Focus Fridays every week
Fully paid life and long-term disability insurance
401k with 4% company match if you contribute 6%, 90-day eligibility
Monthly wellness benefit and access to Noom, Unmind, and Your Money Line
Maternity and Fertility benefit + 26 week paid parental leave
Premium App Access
Benefits
Health Insurance
Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.
401k match
401k with 4% company match if you contribute 6%, 90-day eligibility
Paid Parental Leave
Maternity and Fertility benefit + 26 week paid parental leave
Paid Time Off
Unlimited PTO + 1 company-wide week off + Focus Fridays every week
Wellness Stipend
Monthly wellness benefit and access to Noom, Unmind, and Your Money Line
Bumble Inc. develops a suite of platforms, including Bumble Date, BFF, and Badoo, focused on helping individuals form healthy and equitable relationships. Catering to those looking for romance, friendship, or community, Bumble's unique approach centers around empowering users—especially women—to take the lead in their connections.