US Growth Manager (Pakistan)

AI overview

Develop and execute growth initiatives to capitalize on the remittance market in Pakistan, connecting with the diaspora to drive significant revenue growth.

👋 About Us

NALA is building Payments for the Next Billion. Faster, smarter, and fairer transfers for everyone. Since 2022, we've grown our business 120x, grown the team from 9 to 150+, raised $50M+ from top-tier investors, and were named to the Forbes Fintech 50 in 2025.

We operate two core products:

  • NALA, our consumer app making cross-border payments cheaper, faster and more reliable for the global diaspora. Allowing users to send money from the UK, US and EU to Africa and Asia.
  • Rafiki, our B2B payments infrastructure, is powering global payments.

Our team includes alumni from Wise, Stripe, Monzo, Revolut, and CashApp — operators who’ve scaled world-class products. We act with urgency, think deeply, and put our customers first always.

At NALA, this isn’t just a job. It’s ownership, impact, and the chance to change global payments forever.

Join us in building Payments for the Next Billion

🙌 Your Mission

In 2022, Pakistan received $29.9bn in remittances and was the 5th largest recipient in the world. Starting with the US, your role will be to grow this nascent part of our business into a major revenue driver.

You will be working alongside our Head of Growth and Growth Team to deploy our marketing budget effectively and efficiently to drive growth. From community events to paid advertising to sponsorship deals, you will have the autonomy to develop strategy, execute, and deliver results.

🎯 Your Responsibilities in this Role

  • Develop and execute growth initiatives that align with overall business goals.
  • Manage an experiment or program of work end to end, from ideation to execution and analysis.
  • Proactively check KPIs and metrics to critically assess performance against key objectives and drive tangible impact on business growth.
  • Calculate risks and assess opportunities from multiple angles, including commercials.
  • Effectively communicate, including project updates and customer problems, with timely and clear communication to brand ambassadors and customers.
  • Collect, analyze, and interpret data to inform growth strategies, measure performance, and optimize tactics.
  • Think outside the box, come up with creative solutions, and leverage available resources effectively.
  • Identify and champion key customer pain points and challenges, documenting and presenting them to the business in an actionable way.
  • Build strong and meaningful connections within the diaspora community, leveraging these relationships to drive growth initiatives and expand our reach.

🔥 Must-Have Requirements

  • A clear vision on how to 10x your customer base and the ability to execute.
  • A track record of finding innovative ways to approach customer acquisition.
  • Dynamic problem-solving skills with the ability to think quickly and creatively in a growing and changing environment.
  • High attention to detail while maintaining the ability to see the overall strategic picture.
  • Solid understanding of testing approaches, including A/B testing.
  • Experience in growth planning—research, forecasting, planning, execution, and performance analysis.
  • Ability to take initiative and work autonomously—you can run with something from beginning to end.
  • Strong relationship-building skills with customers and influential people within diaspora communities.

💪 Nice-to-Have Requirements

  • A background in analytics, marketing, customer, or product.
  • Experience scaling a product in a start-up.
  • Experience with growth experimentation.
  • A connection with the Pakistani diaspora.

⭐️ Benefits

  • 20 Days Off Plus 10 US Public Holidays: Take the time to decompress. Working at a startup is hard!
  • Birthday Leave: Celebrate your special day with a bonus day off to take off in that month.
  • Enhanced Parental Leave - We offer 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (After a 6-month probationary period)
  • Medical Insurance: We provide access to private medical insurance with Aetna
  • Learning Budget: Fuel your growth with $1000 annually for learning and development.

Perks & Benefits Extracted with AI

  • Health Insurance: Medical Insurance: We provide access to private medical insurance with Aetna
  • Learning Budget: Learning Budget: Fuel your growth with $1000 annually for learning and development.
  • Paid Parental Leave: Enhanced Parental Leave - We offer 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (After a 6-month probationary period)
  • Paid Time Off: 20 Days Off Plus 10 US Public Holidays: Take the time to decompress. Working at a startup is hard!

We’re on a mission to increase economic opportunities for Africans across the globe, and we’re keen to hear from capable, ambitious, and creative people who want to help bring this vision to fruition. 🚀 Our first product was a mobile money service in East Africa, which gained over 2,000 customers. Now we’ve set our sights on building a bank for the African diaspora across the globe and our initial focus is on remittances. We’re currently launching an international money transfer service for African living overseas, who send money home to their loved ones. We’re backed by: Balderton Capital, Y- Combinator, Accel Partners, and several incredible fintech angel investors including the founders of Monzo, Comply Advantage, Luno, and Simple.Find us on TechCrunch What we are currently building 🚀 We want to build a bank for the African diaspora globally, initially by starting with a cross-border money transfer service. We believe this is critical to solve to channel economic value back to the African continent. We believe using remittances is one of the best forms of true economic development and we would like to use it as an entry point before building new layers of financial services for the African diaspora. At a starting point we are excited about: Building Remittances 2.0 - we know remittance fees are a race to the bottom and believe the current model has some things that need to be changed. Enabling credit - for senders sending money back to Africa so they don’t have to wait till they get their paycheck at the end of the month. Building infrastructure - enabling payments infrastructure locally in Africa. Building a community of African diaspora helping us build an incredible product together.

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