[UPLIVE Company] User Acquisition Lead

Ho Chi Minh City , Vietnam
full-time

AI overview

Lead user acquisition strategies while optimizing performance metrics and managing large-scale budgets in a fast-paced, data-driven environment focused on mobile gaming.
We’re looking for a User Acquisition Lead to scale and accelerate user growth across UPLIVE’ portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment. WHAT YOU WILL DO
  • Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
  • Lead, mentor, and grow a team of UA specialists (team size <10), ensuring executional excellence and hitting performance goals
  • Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level
  • Build and maintain strong relationships with strategic partners and ad networks
  • Continuously assess and improve UA workflows, tools, and processes for efficiency and scale
  • Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
  • Stay ahead of trends by conducting market research and competitive analysis
  • QUALIFICATIONS
  • 4+ years of hands-on UA experience in mobile gaming or apps
  • 2+ years of experience managing people and teams
  • Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
  • Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
  • Highly analytical and comfortable with UA data tools; able to turn insights into action
  • Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment
  • Passion for music and gaming is a big plus
  • Fluent English communication is a must

  • TO COMPLEMENT OUR TEAM, YOU SHOULD BE
  • A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
  • Solution-oriented, self-motivated and have the attitude to get things done
  • Comfortable with uncertainties and changes in a fast-paced environment
  • Curious, proactive learning and knowledge-hungry learner
  • WHAT WE OFFER
  • Competitive salary, 100% salary during probation
  • Performance bonus with 30% of company profit shared with no cap
  • Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
  • Minimum 12 days paid annual leave + 10 days paid sick leave.
  • 12 days working from home per year
  • Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
  • Free daily lunch with 10+ menu options.
  • Free daily F&B: Snacks, juice, beverage, tea-time
  • Monthly/Bi-monthly team activity allowance
  • Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
  • Sponsored sports activities: badminton, soccer, ...
  • Sponsored overseas conferences and industry events for all levels.
  • ••Modern equipments/AI tool provided.
  • How To Apply?
    Click the button or contact us at [email protected]

    Perks & Benefits Extracted with AI

    • Flexible Work Hours: 12 days working from home per year
    • Free Meals & Snacks: Free daily lunch with 10+ menu options.
    • Health Insurance: Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
    • Modern equipment and AI tools: Modern equipments/AI tool provided.
    • Paid Time Off: Minimum 12 days paid annual leave + 10 days paid sick leave.

    Amanotes is a music game company that develops and publishes innovative mobile games, transforming how players experience music through engaging gameplay. With a portfolio of popular titles and billions of downloads worldwide, Amanotes targets music enthusiasts looking for a fun and immersive gaming experience.

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