[UPLIVE Company] User Acquisition (Junior) – Facebook Ads

TLDR

Take full responsibility for planning and optimizing Facebook Ads campaigns for mobile games while collaborating with creative and data teams to enhance performance metrics.

We’re looking for User Acquisition Junior (Facebook Ads) for App and Mobile Games. Location HCM (on-site), Ha Noi (Remote) WHAT YOU WILL DO

Take full responsibility for planning, executing, and optimizing Facebook Ads campaigns for mobile games (especially casual genres) or apps

Continuously monitor campaign performance and improve key metrics such as CPI, CTR, ROAS, and Retention.

Collaborate closely with the Creative team to test and optimize ad materials (video, static, playable, etc.).

Work with the Data team to analyze user data, forecast performance, and identify optimization opportunities by market and audience.

Stay updated with the latest Facebook Ads trends, algorithms, and best practices, especially for mobile game marketing.

QUALIFICATIONS

1–2 years of proven experience running Facebook Ads for mobile apps/games.

Preferably experienced with global markets (US, EU, Tier-1).

Strong understanding of UA funnels, tracking, and attribution tools (AppsFlyer, Adjust, Firebase…).

Skilled in A/B testing, campaign scaling, and optimizing CPI/ROAS.

Data-driven mindset with the ability to extract actionable insights from dashboards.

Proactive, responsible, and quick to adapt to changes in ad platforms.

A plus: experience with casual, or hyper-casual game projects or apps

WHAT WE OFFER

Competitive salary and benefit packages

Minimum 12 days of paid annual leave, plus 10 days of paid sick leave

12 days working from home per year (HCM)

Free lunch, teatime, monthly dinner, and parking allowance

Continuous learning and growth opportunities, including top industry conferences, traveling abroad budget, free monthly book budget,...

Personal learning and well-being budget

Team-building budget

Collaborative and supportive team environment.

How To Apply?

Click the button or contact us at mep.talents@mepplatform.com

Benefits

Free Meals & Snacks

Free lunch, teatime, monthly dinner, and parking allowance

Learning Budget

Continuous learning and growth opportunities, including top industry conferences, traveling abroad budget, free monthly book budget,...

Other Benefit

Team-building budget

Paid Time Off

Minimum 12 days of paid annual leave, plus 10 days of paid sick leave

Remote-Friendly

12 days working from home per year (HCM)