Death is our only foe.
Blueprint was founded by Bryan Johnson, who has the world’s best comprehensive biomarkers. He is quantitatively the healthiest person on the planet.
Blueprint is methodically built on science. Bryan freely shares his protocol, learnings and data with everyone to use. Blueprint has also developed a family of nutritional products to make the benefits of the Blueprint protocol affordable and available to all.
We’re a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don’t Die into the most influential ideology in the world. We move quickly, work efficiently, and enjoy an environment defined by competence.
We are seeking a strategic UI/UX Designer who understands A/B testing, user behavior analysis, and conversion rate optimization (CRO). This role is for someone who doesn’t just design visually appealing interfaces—but leverages data, testing, and insights to drive business results. As a UI/UX Designer – Growth & Conversion Optimization, you will own the design, execution, and iteration of high-performing user experiences across Blueprint’s digital platforms. You will play a pivotal role in running A/B tests, identifying UX friction points, and designing solutions that maximize engagement, retention, and revenue. This role is a perfect fit if you thrive at the intersection of data and design, always testing, refining, and optimizing experiences based on real user behavior.
Requirements
Position Responsibilities:
User Experience & Interface Design
- Dive deep into user research and testing, gathering insights to drive design decisions that truly meet our customers' needs.
- Create wireframes, prototypes, and high-fidelity designs for desktop and mobile that enhance user engagement and conversions.
- Optimize eCommerce flows (product discovery, checkout, post-purchase experiences) to drive higher CVR, AOV, and retention.
- Collaborate with developers to ensure seamless implementation of UX/UI improvements.
- Continue to build and maintain an ADA-compliant website, ensuring our digital experiences are accessible to everyone
A/B Testing & Growth Optimization
- Partner with CRO teams to design, implement, and analyze A/B tests.
- Identify UX friction points and drop-off areas in the funnel using heatmaps, user testing, and analytics.
- Develop test hypotheses based on data insights, iterating designs based on real user behavior.
- Use tools like Google Optimize, Optimizely, Hotjar, VWO, and GA4 to track and refine tests.
- Translate test learnings into long-term UX improvements and design system enhancements.
Data-Driven UX Decisions
- Work closely with growth, eCommerce, and product teams to analyze customer journey pain points.
- Apply behavioral psychology and persuasive design principles to drive engagement and action.
- Develop personalized user experiences based on segmentation, data insights, and testing outcomes.
Brand Cohesion & Visual Excellence
- Ensure all designs align with Blueprint’s premium, science-backed aesthetic.
- Craft visually striking yet performance-optimized experiences that balance form and function.
- Create interactive elements and micro-interactions to enhance engagement.
Basic Qualifications:
- 3-6+ years of UI/UX experience, ideally in eCommerce, health, DTC, or performance marketing-driven brands using Shopify
- Strong expertise in Figma for rapid prototyping and UI design
- Strong understanding of user-centered design principles, information architecture, and usability testing
- Experience leveraging data to inform design decisions
- Excellent visual design skills with a keen eye for detail and aesthetics
- Comfortable in a fast-paced, test-and-learn environment where iteration drives success.
- Passionate about longevity, health, and optimizing human performance through design.
Benefits
Salary Range: $100-135k
