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PetLab Co.

UGC & Influencer Content Lead (Remote in USA)

full-time Remote

AI overview

Manage a network of over 100 creators to produce impactful UGC and influencer content, driving engagement for a leading pet supplement brand.

UGC & Influencer Content Lead

Location: Remote (US-based)
Compensation: $55,000–$75,000 + Bonus
Benefits: Health, Dental, Vision, Disability, Life, 401k, 20 PTO Days

About PetLab Co.

PetLab Co. is the world’s fastest-growing pet supplement business. Launching in 2018, we successfully achieved a 9-figure revenue last year. We have a loyal community of loving pet parents and over 1.5 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast-moving, and customer-driven where high-performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.

About the Role

We’re looking for a UGC & Influencer Content Lead—a sharp, resourceful, and relentless operator who knows how to find the right face, right story, and right vibe to drive performance.

You’ll be building, nurturing, and scaling a powerful creator network—think pet parents, TikTokers, Instagram stars, vet techs, behaviorists, and board-certified veterinarians. You’ll guide them from first message to media release, coaching them to deliver killer footage that converts.

This role is part creative producer, part talent agent, part content strategist. You’ll be our go-to for sourcing high-impact UGC, executing ad scripts with talent, and scaling what works.

Your Mission

  • Own the creator pipeline: Manage up to 100+ creators and customers at a time—recruiting, briefing, and shepherding content from pitch to publish.
  • Sign serious talent: You’ve got a roster. We want in. Vets, vet techs, nurses, trainers, content creators—you already work with them or know how to get them.
  • Craft killer content: You know what makes content click—be it a raw testimonial, an educational vet breakdown, or a scroll-stopping 15s TikTok.
  • Scale with speed: We test fast, learn fast, and scale fast. You’ll spot the wins, double down, and constantly optimize based on feedback and data.
  • Think like a producer: From script execution to feedback rounds, you know how to get the best out of talent, every time.

You’ll Thrive Here If You…

  • Have 3+ years managing influencer or UGC pipelines for a fast-moving DTC brand or agency.
  • Have a roster of creators/influencers you trust—and you're eager to build more.
  • Know what converts—from ad hooks to raw pet stories to TikTok trends.
  • Are plugged into pet care, wellness, and creator culture.
  • Have worked with experts (vets, vet techs, etc.) or know how to navigate professional/clinical talent outreach.
  • Are insanely organised—you run Airtable/Sheets like a CRM.
  • Have a hustle-first mindset—you chase talent, coach them well, and never settle for “good enough.”

What You’ll Get

  • A seat at the table in a high-growth, 9-figure scale-up with massive creative ambition.
  • Real autonomy—we’ll give you the brief, not the playbook.
  • A whip-smart content team that lives and breathes performance.
  • Tools to scale: analytics support, creator software, creative team at your side.
  • The chance to make content that genuinely helps millions of pets.

How to Stand Out

  • Show us content you’ve sourced and coached that went viral or drove ROI.
  • Tell us about the talent you’ve signed—especially if they’re in the pet or wellness space.
  • Bonus points: You've helped build or grow a TikTok Shop presence.

Requirements

You’ll Thrive Here If You…

  • Have 3+ years managing influencer or UGC pipelines for a fast-moving DTC brand or agency.
  • Have a roster of creators/influencers you trust—and you're eager to build more.
  • Know what converts—from ad hooks to raw pet stories to TikTok trends.
  • Are plugged into pet care, wellness, and creator culture.
  • Have worked with experts (vets, vet techs, etc.) or know how to navigate professional/clinical talent outreach.
  • Are insanely organised—you run Airtable/Sheets like a CRM.
  • Have a hustle-first mindset—you chase talent, coach them well, and never settle for “good enough.”

What You’ll Get

  • A seat at the table in a high-growth, 9-figure scale-up with massive creative ambition.
  • Real autonomy—we’ll give you the brief, not the playbook.
  • A whip-smart content team that lives and breathes performance.
  • Tools to scale: analytics support, creator software, creative team at your side.
  • The chance to make content that genuinely helps millions of pets.

How to Stand Out

  • Show us content you’ve sourced and coached that went viral or drove ROI.
  • Tell us about the talent you’ve signed—especially if they’re in the pet or wellness space.
  • Bonus points: You've helped build or grow a TikTok Shop presence.

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Training & Development

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!

Perks & Benefits Extracted with AI

  • Health Insurance: Health Care Plan (Medical, Dental & Vision)
  • Training & development opportunities: Training & Development
  • Paid Parental Leave: Family Leave (Maternity, Paternity)
  • Paid Time Off: Paid Time Off (Vacation, Sick & Public Holidays)
PetLab Co.

Our Family & Culture…Our vision and purpose is to simply provide the best for our best friends and to give our best friends the richest, healthiest life possible through the power of scientific nutrition.The only way we can achieve our mission is for our people to embody the DNA of what makes PetLab Co. a great place to work, in which we have some of the most awesome and creative bunch of people in the world.We take pride in putting our people first in all that we do, and our aim is to ensure our colleagues feel safe and supported to be intrapreneurial and courageous in their work.There’s No ‘I’ in ‘We’…We are Transparent.We are Hustlers.We are Family.Who We Are…Petlab Co. is the world’s fastest-growing pet supplement business. Launching in December 2018, Petlab Co. We managed to drive over $80m in sales in 2020 without any external funding. We have a loyal community of over 100,000+ pets and tens of thousands of owners who have had their lives positively impacted by our innovative Petlab Co. products. Petlab Co. is a vibrant, fast-moving, and customer-centric team that values and rewards high performing players. It is an ideal place for a candidate who is ambitious, hardworking, loves animals, is looking to rapidly progress their career, and would enjoy working in a vibrant environment with smart co-workers and friendly office dogs! With a currently strong foothold in the United States, in the next several years, the Company intends to rapidly establish a presence across Europe and Asia. This exciting growth/hyper-scale will be underpinned by a continually evolving bedrock of proprietary product formulations that will improve pet and owner lives. Finally, the Company intends to continue to grow the value-add services and innovative products it provides to its enthusiastic community.

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Salary
$55,000 – $75,000 per year
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