Tradeshow Events Manager - B2B Tech
Location: Hybrid – Boulder, Colorado (in-office Tuesday & Thursday)
Candidates must reside within commuting distance of our Boulder, CO office. Relocation assistance is not available. Only local candidates will be considered.
Job Type: Full-Time, Exempt
Description
Spectra Logic seeks a Tradeshow Event Manager to lead B2B global event strategy, including trade shows and customer councils. This role requires strategic planning skills, attention to detail, and budget management experience to drive brand awareness and lead generation.
Key responsibilities include creating event strategies, collaborating with internal teams, and tracking performance. The ideal candidate will have 4-6 years of B2B tech industry tradeshow planning experience, strong project management skills, and experience with global logistics, contract negotiations, and budgets.
This is a hands-on role ideal for someone coming from a small to mid-sized B2B technology company who is used to wearing multiple hats: thinking strategically about how events support business goals while also executing with precision.
This role will require travel up to 25%.
Key Responsibilities
Event Strategy & Messaging Alignment
- Own Spectra Logic’s global tradeshow and global event strategy, ensuring events are aligned with business priorities, campaigns, and product messaging.
- Partner with Sales, Product, and Marketing to integrate events into broader campaigns, launches, and go-to-market initiatives.
- Serve as the primary marketing owner for tradeshows — balancing strategic planning with hands-on execution.
Lead Management & Performance Measurement
- Collaborate with the Sales and Marketing teams to manage lead capture, follow-up, and post-event measurement.
- Track, analyze, and report on event performance, including lead quality and ROI.
- Continuously improve event effectiveness based on data and feedback from sales and marketing partners.
Tradeshow & Event Execution
- Plan and execute Spectra Logic’s participation in national and global B2B tradeshows.
- Manage booth planning, show logistics, timelines, vendors, contracts, and on-site execution.
- Oversee forecasting and management of the tradeshow and events budget.
Internal & Customer Events
- Own planning and execution of key internal and customer-facing events, including the annual sales incentive event, and Customer Council meetings.
Qualifications
- 4–6 years of experience in B2B marketing events or field marketing, with tradeshows as a primary channel.
- Experience working within a B2B technology marketing organization, partnering closely with Sales and Marketing teams.
- Proven ability to develop and execute event strategies that support demand generation and business goals.
- Strong project management skills with meticulous attention to detail and follow-through.
- Experience managing budgets, vendors, contracts, and global event logistics.
- Comfort operating in a fast-paced, lean environment where ownership and initiative are expected.
- Bachelor’s degree or equivalent experience preferred.
Nice to Have:
- Experience in data storage, infrastructure, or enterprise technology.
- Familiarity with major industry events such as NAB, ISC, and Supercomputing or similar.
Compensation
Base salary range: $70,000 – $90,000. This range represents a good faith estimate; actual compensation will be competitive based on skills, experience, and location.
Benefits
Spectra provides a casual work environment and a compensation structure that rewards contribution and hard work. Our comprehensive benefits package includes:
- Medical, dental, and vision insurance
- 401(k) with company matching
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options
- Short-term and long-term disability insurance
- Employee Assistance Program
- Paid vacation, holidays, and sick time
- Educational reimbursement
- Hybrid work options
Why Spectra?
Located in the foothills of the Rocky Mountains in Boulder, Colorado, Spectra Logic is an entrepreneurial, private company with more than 40 years of success preserving, protecting, and defending the world’s data. Spectra offers a challenging, flexible, and creative work environment that values ownership, collaboration, and results.
Our culture rewards high performance while maintaining a strong work-life balance. Enjoy on-campus fitness options, a people-first culture, and the opportunity to grow your career alongside experienced, committed peers.
Spectra Logic is committed to equal employment opportunity and does not discriminate on the basis of age, race, color, religion, sex, sexual orientation, gender identity or expression, disability, veteran status, national origin, or any other protected status under applicable law.
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