Trade Marketing Specialist

Company: IRCA Group is a leading international B2B provider of semi-finished ingredients for the bakery, pastry, and gelato markets. Our products cater to independent producers as well as large food manufacturers. We produce chocolate, decorations, creams, inclusions, pastry mixes, gelato ingredients, and other bakery/pastry essentials. Headquartered in Italy, IRCA Group boasts a strong track record of growth over the past decade, with 22 manufacturing facilities all over the world, 2000+ employees and €1.5 billion of revenues. What we offer

IRCA fosters a dynamic environment, embracing diversity and valuing diverse perspectives and international experiences, offering a stimulating context. We promote professional growth by providing tailor-made development programs and career advancement opportunities locally and internationally. With locations worldwide, we offer the chance to work on international projects, collaborate across cultures, and gain a global perspective. Joining our team means becoming part of a global community of passionate professionals dedicated to making a difference. If you are looking for stimulating challenges and the chance to contribute your ideas for process improvement in an ever-growing company, IRCA is the right place.

Description of Main Activities/Responsibilities:

Improving brand and product presence across channels, in alignment with the annual commercial priorities and corporate & brand strategy, using offline and online channels.

Monitoring and analyzing:

-  The APAC market, the various channels and competitor developments

-  The performance of Dobla and IRCA product ranges, products and campaigns

- Successful campaigns within the IRCA Group to translate that to the APAC region

Providing input for the commercial strategy &plans in APAC, leading some regional projects for(N)PD­ optimization.

Defining and measuring KPI for each of the channels.

Preparing & executing programs and campaigns with the right:

-  Product offering, looking at our existing worldwide assortment

-  Pricing structure

-  Promotion mechanism

-  Planning, execution and follow-up to channel and customer(s)

Developing customized programs for large Key Accounts, in alignment with our processes

Acting as the key liaison between channels &customers and our Marketing, Product Management, Sales Support and Supply Chain. Coordinating the execution of:

-  Materials

-  Communication

-  Presentations

-  Customer events (internal & external)

-  Trade show presence

-  Training for distributors and their sales teams

-  Samples

-  Social media content

Providing input for new product introduction and development

Maintaining customer relationships for continuous and future demands and purchases

Requirements:

Entrepreneurial and commercial savvy

Positive minded, proactive and self-starting

Flexible and persevering.

Independent with an out-of-the box & can-do mentality

Interpersonal, open personality with good communication skills

Team player with the ability to connect departments, functions and people

Understanding of different cultures and how to work with that

Advanced English in speech and writing

Advanced computer skills, e.g. Microsoft PowerPoint, Excel and Teams