TBNR (The Best Never Rest) was founded by the trailblazing Content Creator, Preston Arsement (known widely as PrestonPlayz) in 2012 with his first YouTube channel and has been growing nonstop ever since! As a result, in 2023 TBNR was approved by YouTube as the first Creator-owned MCN (multi channel network). Today our MCN, ‘Fire MCN’ gets an average of 30 million views per day and includes the YouTube channels; PrestonYT, BriannaYT, PrestonPlayz, BriannaPlayz, PrestonReacts, BriannaReacts, Keeley, and Daisy and Poppy.
Our channels are on the lookout for talented Freelance Creatives. As a Creative at TBNR Productions, you'll have the opportunity to work in a fast-paced environment where you can unleash your creativity, help us deliver the latest and greatest content to our viewers, and be part of the excitement and innovation happening here at TBNR!
The Thumbnail Strategist plays a critical role in shaping the first impression of our videos. This role combines creative vision with operational oversight, ensuring that our thumbnails are eye-catching, on-brand, and optimized for performance. You’ll collaborate with channel leads to align concepts with brand identity, and manage a roster of contract thumbnail designers to bring those concepts to life.
Design and develop compelling thumbnail concepts that drive clicks and align with each channel’s style.
Manage contract thumbnail designers, providing direction, feedback, and ensuring timely delivery of assets.
Collaborate closely with channel leads and creative teams to ensure brand consistency and strategic alignment across all thumbnails.
Research and apply best practices for thumbnail design, keeping up with industry trends and platform changes.
Maintain an organized workflow for thumbnail requests, revisions, and approvals to ensure smooth production.
3–5 years of experience designing YouTube thumbnails, with a portfolio that demonstrates proven results.
Strong visual storytelling skills with an eye for attention-grabbing design.
Proficiency with the Adobe Creative Cloud Suite (Photoshop, Illustrator, etc.).
Ability to manage contractors or creative vendors, balancing quality and speed.
Collaborative mindset with excellent communication skills to work across creative and strategy teams.
Understanding of YouTube trends and the role thumbnails play in video performance.
Experience working directly with creator-led or entertainment brands.
Knowledge of A/B testing for thumbnails or creative optimization strategies.
FIRE PERKS (full time employees only)
TBNR LLC is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment.
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