Temporary Senior Manager, Brand Marketing (Lifestyle)

Who We Are: At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.   Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.   Our brand values help bond us together and drive our success:   ·       Runner First   We act in the best interest of the runner   ·       Word is Bond  We do what we say we’ll do   ·       Champion Heart   We give our all in everything we do     ·       There is no “I” in Run We stay generous with our humanity   ·       Keep Moving We find ways to move every day, because joy is kinetic!   We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.    Team Overview The Global Brand Marketing team leads the storytelling strategy across the Brooks enterprise, ensuring a cohesive and compelling narrative that reflects our brand's positioning, values, and benefits.  This team develops and delivers content that supports both internal stakeholders, such as sales representatives and regional marketing leadership, and our external audience, the consumer. Their work ensures messaging consistency across all touchpoints, from digital platforms to real-world brand activations. By driving alignment and clarity in how the brand is presented, this team strengthens consumer connection and market impact. Their effort plays a vital role in reinforcing the brand’s identity across every campaign and initiative.  Note: This is a temporary assignment (12 months) Your Job:  As Temporary Senior Manager, Brand Marketing, Lifestyle, you will lead global brand marketing for our Lifestyle category. This role is pivotal in shaping how our brand shows up around the world—bringing the brand’s performance-born heritage into everyday life through culturally resonant storytelling, breakthrough seasonal campaigns and thoughtful regional guidance. This role is responsible for shaping the global Lifestyle marketing calendar, crafting compelling content strategies for global campaigns, and ensuring seamless deployment across regions. As a key leader on the Brand Marketing team, you will also be responsible for mentoring and inspiring your team to deliver breakthrough work while fostering strong collaborations across functions and regions.   Your Responsibilities:

Develop and manage annual global marketing calendar for Lifestyle category, aligning product launches, brand moments, and seasonal storytelling.

Define and drive the global content strategy for Lifestyle marketing campaigns, ensuring content is aligned to story objectives and that the content is authentic, engaging, and adaptable across regions and channels.

Develop strategic briefs for creative teams that reflect global Brand and Lifestyle category positioning, ensuring creative output aligns with campaign objectives and resonates globally.  

Oversee the development of comprehensive go-to-market toolkits—including messaging, assets, activation guides—to support regional execution and ensure brand consistency.

Partner with Product, Creative and Regional Marketing teams to ensure alignment and integration across all touchpoints.  

Support brand collaborations, influencer initiatives, and co-branded campaigns that align with Lifestyle positioning.

Lead team’s definition of KPIs for global Lifestyle campaigns in alignment with Global Brand goals and strategies, partnering with Marketing Operations to monitor performance across channels and synthesize learnings into actionable insights for future planning.

Develop, own and manage the Lifestyle marketing budget, including planning and execution of expenses.

Lead, coach, and develop a team of marketers responsible for campaign planning, content creation, and regional enablement.

Provide opportunities and feedback to team members to build their skill sets and stretch opportunities for them to grow their career. 

Your Qualifications:

Bachelor’s degree in Marketing or related field or equivalent combination of experience

10+ years of experience in marketing, PR or communications

5+ years management experience preferred including hiring, effectively directing the work of staff, coaching, development and managing performance

Experience managing budgets

Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication

Creative self-starter with ability to adapt and thrive in a fast-paced environment

Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company and with external partners

Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another

Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots”

Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary

Embraces and lives the Brooks values!