OVERVIEW:
Spectra Logic, a leader in data management and storage solutions, is seeking a Technical Marketing Manager to create compelling, high-impact technical marketing content. This role will be pivotal in enhancing brand awareness, enabling sales, and educating IT professionals, value-added resellers, and strategic partners. The ideal candidate will bridge technical knowledge with marketing expertise to engage target audiences with sophisticated content in an engaging and effective manner.
WHAT YOU WILL BE DOING
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Long-Form Content Creation: Conceptualize, research, and produce authoritative technical content, including white papers, use cases, blogs/opinions, reference architectures, web copy, presentations, video scripts, and customer success stories.
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Thought Leadership: Contribute to the company’s industry influence by developing and communicating insightful points-of-view, publishing technical blogs, public speaking, and developing expert-level content.
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Sales Enablement: Create lower-funnel technical content that empowers sales and channel partners, including battle cards, solution briefs, presentations, training and competitive analysis.
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Go-to-Market Collaboration: Partner with product management and engineering to craft messaging frameworks, ensuring product positioning resonates with target audiences.
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Customer Storytelling: Translate real-world customer experiences into compelling narratives that reinforce our value proposition and market leadership.
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Content Management & AI Integration: Utilize AI tools to accelerate content development, manage digital assets, and enhance accessibility and usability.
WHAT YOU NEED TO BRING TO THE TABLE
- 10+ years of experience in technical marketing within an information technology field. Strong knowledge of storage, cloud computing, or data lifecycle management is highly desirable. Sales engineering/solutions architecture experience is a plus.
- Bachelor’s degree in Marketing, Computer Science, Communications, Journalism, or a related field.
- Demonstrable success developing presentations, long- and short-form technical content. Please be prepared to provide non-confidential samples of your work.
- Strong storytelling and messaging skills, with the ability to simplify complex technical concepts for diverse audiences.
- Ability to translate technical capabilities into customer-focused value propositions.
- Public speaking experience and ability to present technical concepts effectively to both technical and non-technical audiences.
- Self-driven, proactive, and highly organized with strong project management skills and a demonstrated ability to meet deadlines.
COMPENSATION
Base salary range: $160,000 - $180,000 annually. While this salary range is a good faith and reasonable estimate, a candidate’s actual salary will be competitive based on a variety of factors including the candidate’s knowledge, skills, experience and location. In addition, this position is eligible to receive incentive compensation based on contribution, company performance, and/or individual results achieved
WHY SPECTRA?
Located in the foothills of the Rocky Mountains in Boulder, Colorado, Spectra is an entrepreneurial, private company with more than 40 years of proven success preserving, protecting and defending the world’s data. Spectra offers a challenging, flexible and creative work environment. Our culture is one that drives personal opportunity and advancement and rewards high performance while maintaining a high-quality work-life balance. We offer a casual, hybrid work environment with ample opportunity to learn and grow within the company. Work out on your own or with our trainer at one of the on-campus gyms; grab lunch or snacks onsite or challenge the CEO to a game of pinball; and grow your career with peers who are second to none.
SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYER
Spectra is committed to recruiting and retaining a diverse and inclusive workforce. We are proud to be an Equal Opportunity Employer, and we never discriminate against applicants or employees on the basis of age, color, disability, gender, gender identity, gender expression, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other characteristics protected by applicable law
