Technical Marketing Manager (m/f/d)

AI overview

Implement and maintain comprehensive tracking systems while ensuring compliance with GDPR regulations and managing third-party tools for data analysis.

Tasks

  • Holistic Tracking: implement and maintain a comprehensive tracking system across the platform to monitor user behavior and content interaction.
  • DataLayer Management: oversee the implementation and maintenance of the DataLayer to ensure accurate and structured data collection.
  • Consent Management: implemented and managed consent management solutions to comply with GDPR and other privacy regulations, ensuring all tracking was compliant.
  • Third-Party Tools Implementation: integrate and manage third-party tools for enhanced tracking, reporting, and data analysis.

Requirements

  • Tracking (Web and Server): skills in setting up comprehensive tracking systems for web and server environments.
  • Google Analytics 4 (GA4): proficiency in setting up and managing Google Analytics 4 properties.
  • Google Tag Manager (GTM): expertise in implementing and managing tags, triggers, and variables.
  • Server-Side Google Tag Manager (SGTM): experience with server-side tagging for enhanced data control and security.
  • DataLayer Management: proficiency in managing DataLayer for structured data collection.
  • JavaScript (at least beginner level): basic knowledge of JavaScript for custom tagging and tracking implementations.
  • Consent Tracking and GDPR Compliance: knowledge of consent management solutions and ensuring compliance with GDPR and other privacy laws.
  • Custom Dimensions: skills in setting up and using custom dimensions for enhanced data insights.

The team

At Statista Tech, our mission is to to harness the possibilities of modern technology to bring Statista’s data assets to the fingertips of our customers around the globe as conveniently and reliably as possible. Internally, we provide a productive digital workplace environment at Statista globally.

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Benefits

  • High level of autonomy
  • Opportunity to grow quickly into mentor and/or leadership role
  • Statista University - extensive training offer and individual coaching
  • Dynamic, international team
  • Office located directly within the city center
  • Deutschland-Ticket Support
  • Visa Support
  • Sabbatical
  • Flextime
  • Hybrid Work
  • Access to continuous learning and development opportunities
  • An inclusive work environment that values and celebrates diversity
  • Regular team events and activities to promote team cohesion

Perks & Benefits Extracted with AI

  • Flexible Work Hours: Flextime
  • Other Benefit: Regular team events and activities to promote team cohesion
  • Remote-Friendly: Hybrid Work
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