Team Lead CRM - D2C (f/m/d)

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360° perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

About our CRM Team

We help our clients build and nurture lasting customer relationships by designing and optimizing personalized CRM strategies that drive retention and growth. Our CRM team is now looking for an experienced CRM Team Lead (f/m/d) to guide a team of up to four CRM Managers, oversee strategic CRM initiatives, and ensure best-in-class execution for our clients. This position is full-time and located in Hamburg.

How would you spend your time if you join us?

• Lead and mentor a team of CRM Managers (up to four team members), providing guidance, coaching, and performance feedback.
• Oversee the development and execution of CRM and email marketing strategies for our clients, ensuring consistency, innovation, and measurable results.
• Set strategic direction for lifecycle marketing initiatives across retention, engagement, and revenue growth objectives.
• Support the team in campaign planning and optimization across multiple customer lifecycle stages, ensuring segmentation, targeting, and messaging are highly effective.
• Evaluate, recommend, and drive implementation of CRM platforms and tools (e.g., Mailchimp, Klaviyo, Braze) to optimize client performance.
• Review and approve CRM content and automation flows to ensure brand alignment, technical accuracy, and effectiveness.
• Analyze CRM performance across accounts and translate results into actionable strategies for ongoing improvement.

Requirements

Who Are You?

• You have a minimum of 4–5 years of professional experience in CRM, email marketing, or lifecycle marketing, including team leadership or mentoring responsibilities.
• You have strong leadership and communication skills in both German and English, with the ability to inspire teams and present strategies to clients and stakeholders.
• You are confident in leading multi-channel CRM campaigns across multiple brands, customer segments, and lifecycle stages.
• You have advanced experience with CRM platforms such as Mailchimp, Klaviyo, Braze, Brevo, or similar enterprise tools.
• You are highly skilled at interpreting data, identifying trends, and developing strategies that drive measurable growth.
• You are strategic, results-driven, and committed to fostering team growth and success.

Benefits

What's in it for you?

Imagine... 

🌟 … leading a talented CRM team, shaping strategy, and guiding execution across diverse and exciting client portfolios.

💼 … having strategic influence on high-impact CRM initiatives that drive innovation and measurable business growth.

🎯 … gaining exposure to a wide range of industries, from established German and international brands to fast-growing digital players.

📈 … advancing your career with clear paths toward senior leadership or departmental head roles, supported by continuous professional development.

🚀 … taking ownership of your own projects, growing professionally, and continuously developing your strengths with the Gallup StrengthsFinder – backed by an unlimited learning budget. 

🌍 … being part of a company where diversity and inclusion aren’t just values on paper but the foundation of our success. With over 30 nationalities, we thrive in a truly international environment. 

🤝 … collaborating with clients as trusted partners, working at eye level, and embracing a no-bullshit attitude – because we know what we’re doing and take pride in being thought leaders in our field. 

⏳ … having the flexibility to design your work-life balance with remote work options, flexible working hours, and the freedom to choose between 20 to 40 days of vacation per year. 

☀️ … working from abroad once a year at our Sunshine Office, combining productivity with inspiration from new surroundings. 

🎉 … enjoying regular afterworks, unforgettable team getaways, and a company culture where we genuinely enjoy working together – and it shows! 

🏢 … benefiting from a modern office in the heart of Hamburg, bike leasing, an attractive pension plan, and the HVV-Deutschland Ticket to get you where you need to be. 

💆 … having access to mental wellbeing support through OpenUp, a lunch allowance, and much more - because we care about your health and happiness. 

💡 Want to be part of this journey? Join us and shape the future with us!