TEAF Digital Organizer

What You’ll Be Doing

• Assisting in developing and implementing a comprehensive, data-driven communications and digital organizing strategy rooted in TEA’s mission, goals and initiatives. 
• Amplifying the work and impact of TEA to a broader audience of community members, disenfranchised constituencies, coalition partners, stakeholders, volunteers, policymakers, funders and donors.
• Assist the Director of Culture & Strategy in maintaining a strong public voice in the social justice movement and in the media to advocate for the wider adoption of equitable and just policies and practices rooted in reparations, self-determination and liberation, influencing shifts in power to grassroots organizing led by Black people, including those directly impacted by institutional harmful policies.
• Assist Director of Culture & Strategy in managing event attendance/registration spreadsheets; Secure auction items (with help from interns, volunteers and committees). Update and manage event attendee information and giving EveryAction; Serve as on-site/day of event assistant to Director of Culture & Strategy.
  

Essential Functions: 

The following are indicative of the essential functions required to perform this job successfully.  Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This profile is not intended to be all-inclusive of tasks and responsibilities required; it provides a description of the critical responsibilities associated with this position.

Fundraising Event Planning - 5%

Events include: Women in Leadership Mixers, Black on Buchanan: Juneteenth Block Party, Power + Plates, TSU Homecoming and other TEA-sponsored events. Serve as overall assistant to Director of Culture & Strategy in all details of event management. Help plan and execute all fundraising events, with the Development Associate under supervision from the Director of Culture & Strategy:

• Assisting in researching and securing venues
• Theme and decor
• Assisting in securing potential entertainment, speakers, vendors, caterers etc.
• Manage event communications and collateral
• Help manage volunteers at event
• Manage event registration and checkout process

Organizational Branding, Direction, and Strategic Planning Assistance - 20%

• Assist in implementing an integrated communication strategy that ensures brand consistency across all channels and aligns communication with TEA’s mission and objectives;
• Contribute to increasing TEA’s racial equity, civic engagement and power-building capacities, coordinating input from staff on communications materials, and shaping how we are communicating these values externally;
• Expand the reach of TEA’s message and communications projects to a diversity of audiences;
• Strengthen the organization’s unapologetic brand “voice”
• Monitor developments in communications best practices, tools, and technologies that will strengthen TEA’s communications;
• Develop fundraising, campaign, and event materials, videos, and digital content;

TEAm Support - 15%

• Supervise and provide strategic oversight of communications staff, interns, consultants and contractors
• Work with TEAm members to identify and respond to opportunities in the media, legal and political, and nonprofit advocacy landscapes to advance TEA’s issues and organizational presence through strategic communications;
• Supervise and assist in the development of talking points, digital and web content, ad blog posts;
• Create presentation slides decks for funders, donors, and public stakeholders;
• Provide talking points for speaking engagements;
• Provide production support for TEA’s podcast in collaboration with the TN Holler

• Assist in leading the branding, message development, and execution for annual fundraisers such as the Black on Buchanan: Juneteenth Block Party, Big Payback and Giving Tuesday.

Program and Event Support - 10%

• Develop and execute individual communications plans for key events, which may include collaborating with the Director of Culture & Strategy to hire and manage photographers or videographers; coordinating social media engagement efforts; 
• Create communications tool kits for community partners to amplify events, projects and issue campaign messages;
• Coordinate creative services for communications materials.

Accountability Communications and Base-Building Narrative Development 15%

• Incorporate race-class narrative into persuasive communication messages
• Deploy rapid response communications related to breaking developments with legislation, policy, policymakers, and lobbying efforts

Digital Content Creation - 30%

• Supervise and manage day-to-day effectiveness of social media, digital outreach, podcasts, and video development in coordination with key TEAm members;
• Write, edit and curate content for our website, social media, event announcements, print materials, media articles and internal publications;
• Develop digital organizing strategies and implement content to support online fundraising (with Development Associate) and raising the visibility of The Equity Alliance through email, website, and social media;
• Monitor social media engagement and impact; 
• Maintain website and monitor analytics;
• Compile data reports regularly to analyze and report to staff and management on communications impact.
• In coordination with Director of Culture & Strategy, assist in creating a yearlong marketing campaign that coordinates print, viral, TV, radio and live speaking engagements (with churches, agencies, schools, etc.). This includes developing a tracking system to show what is working/not working and overall effectiveness of all marketing
  • Print: Ensure themes and style guides maintained through all internal and external pieces;
  • Social media: Oversee all accounts, including but not limited to Facebook, Instagram. Execute plan as detailed in the marketing strategic plan
• Manage The Equity Alliance and The Equity Alliance Fund website and update as needed
• Help manage the digital ad campaign which includes tracking, updated ads, etc.
• Collect and manage client stories, maintain a system with photos, videos, testimonials, etc. that is easily accessible for staff used for speaking events, interviews and grants

Media Relations - 5%

• Collaborate with Director of Culture & Strategy to create and implement an earned media plan, including media market research for key activities, maintaining press clippings of earned coverage, and maintaining press contacts. 
• Draft press materials including media advisories, press releases, talking points, letters to the editor, and other communications priorities as needed.

Mandatory Qualifications:

• A passion and commitment for The Equity Alliance’s mission and theory of change; 
• Passionate about social justice and racial equity and a commitment of transformative change;
• Experience working in social justice movements; 
• Strong attention to detail, planning and execution skills;
• Bachelor’s degree (preferred) or equivalent work experience in communications, public relations, journalism, public affairs, or related field is required. Political campaign, advocacy work or Capitol Hill experience a plus. 
• At least 3-5 years of applicable level communications, campaign, or related policy experience. 
• Experience building a strategic communications plan that targets multiple stakeholder audiences and leverages traditional, digital, and social media platforms;
• Experience creating implementing communications plans for organizations, issue campaigns, or related context;
• Exceptional writing skills with a keen eye for proofreading and editing (experience with op-ed, news writing, speech writing preferred); 
• Good eye for visual content and ability to effectively present information;
• Proficiency across social media platforms, and understanding of how to grow and engage an audience;
• Excellent problem-solving skills;
• Ability to work gracefully under pressure with tight deadlines and multiple and competing priorities;
• Ability to work both independently and within a team on multiple projects and across several time zones;
• Good people skills and an infectious, positive attitude when communicating about The Equity Alliance’s work;
• Impeccable judgment and discretion in dealing with sensitive information;
• Computer proficiency in Microsoft Office Suite, G Suite (Gmail, Google Calendar, Google Drive), social media (Facebook, Twitter, Instagram, TikTok), and basic web platforms, database software, project management software, web browsers, and conferencing software (Zoom and StreamYard). 

Desired Qualifications:

• Graphic design skills, preferably proficient in Adobe Photoshop, Illustrator, and/or InDesign, or Canva;
• Working knowledge of EveryAction, NGP VAN, and Hustle, and ThruText civic engagement software tools
• Basic video editing skills;
• Experience creating mass emails with MailChimp and WordPress is a plus;
• Strong media networks and relationships;
• Experience using a race-class narrative in verbal and written communications;
• A sense of humor, creativity and innovative thinking;
• Competitive, warrior spirit to clap back in the face of opposition;
  
  

Logistics

• Ability to travel multiple times per year, often across the state of Tennessee, including overnight travel for events, stakeholder meetings, and community partner meetings. 
• Ability to drive. Must have reliable transportation, a cell phone, and a valid driver’s license.
• Flexibility to work on evenings and weekends, as needed.